flexibility
control
transparency

We are the industry’s most flexible and transparent
ad-trade platform that gives you most control of your
campaigns in a smart way.
We combine advanced RTB technology, analytics,
machine learning and AI to set new standards in
transparency and ease of use in a streamlined manner.

win consumers

Consumer journey today is very complex.
Our advanced analytics combined with Human
Intelligence helps you discover unique
audience insights, and optimize performance
across their entire path to purchase.

fit for purposre.
future proofed.

Today’s fast changing consumer and digital
landscape requires solutions which are ready for
tomorrow. We offer the complete set of capabilities
needed to manage coordinated omnichannel campaigns
including execution, creative management,
targeting and reporting in one technology ecosystem

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customizable service
platform for all your digital
advertising needs

Our plug-and-play services are backed by futuristic
technology enabling marketers to reach their audiences
with ease. Self-serve or managed services, the choice is
yours. Our dedicated predictive tools give you visibility
into data, metrics and actionable insights.

SaaS based technology
brings cost efficiencies

With our simple subscription fee based pricing for the
programmatic buying platform, you get cost-efficient
buying and scale efficiencies. Get consistency and
transparency with your ad spend and a positive impact
on ROI with more dollars going towards working media.

Powered by Sciera expertise

Backed by over a decade of successfully
delivering data driven solutions, we bring together
a winning combination of real time bidding
technology and advanced analytics that sets new
standards in transparency, flexibility and control.

Advertisers tool kit

DSP

At the core is the industry’s most advanced and customizable bidding platform to create programmatic campaigns that reach new customers in a smart and effective manner. We create bidding algorithms fit for your purpose for making real-time decisions with greater budget control, leading to improved ROI & exceptional marketing results.

Technology Stack

With our completely seamless, de-siloed advertising technology ecosystem, you can find all the tools and resources to make the most of your ad trade in one platform. Our tool suite and partners will equip you for better targeting, insightful analytics and enhanced attribution.

Journey Tracking

Powered by the vast experience of Sciera, a leader in advanced analytics and data science. Leverage the predictive potential of our models and heuristics. Get clearer insights on channel value, optimize investments and improve conversions.

Targeting

Use our proprietary data management platform and in-built segments to aid targeting. With our data modelling and segmentation engine, we help you sort, analyse and manage information in new ways that allow you to create a personalized approach to win your consumers.

Audience Building

With our audience partners, our proprietary audience data and your first party data, build custom audiences to optimize your media investments. Use campaign metrics, personas and attribution to build lookalike audiences to build scale.

Reporting

Our best in class reporting gives you unparalleled real time visualizations & interactive analytics which gives you total transparency and control over your budget. Improve your ROI by taking the right targeting decisions and win consumers most cost effectively.

Our customized solutions

brands

Our tailored for brands solution lets you win consumers and take control of your digital marketing in a seamless environment with the flexibility of creating your own customized Demand Side Platform (DSP).

agencies

A full ecosystem with our product suite for all your ad trade and data analytics needs to bring the right communication solution to your clients.

on-premise

Highly customizable, white-label, on-premise software platforms for digital ad trading and data management.