The space for retail brands has become extremely competitive, and some have even shut shop. Compared to a few years […]
Month: December 2019
Managing the channel and language complexity in Indian digital media
The Indian digital advertising industry is riding high on the smartphone wave and the ready availability of 3G and 4G […]
How to explain the discrepancies in analytics data between and across platforms
By leveraging various digital channels companies are trying to reach out to more customers over larger geographies to increase their […]
The Role of AI in Ad-analytics
A Lexus advertisement has become a part of folklore in advertisement circles. Why? Well, it is the world’s first ad […]
The accuracy challenge in marketing analytics
With the unimaginable capabilities of big data analytics, marketing organizations just can’t seem to get enough. Data is expected to […]
Ad analytics in the age of rising video streaming services
Let’s face it -ads are essentially vexing for all consumers (including advertisers). We all have experiences of being subjected to […]
Why tracking the buyer journey is hard but necessary
Like so many aspects of modern life, technology has completely revolutionized the customer journey. Today, buyers have unprecedented power over […]
How data science can help you rule the ad-tech world
We know that the digital advertising market is growing fast. According to a report, digital ad spending will reach$427.26 billion […]
![Does your Ad-Trade platform have these 5 features? – [Agency Edition]](https://www.aroscop.com/wp-content/uploads/2019/12/doesyourad-trade.jpg)
Does your Ad-Trade platform have these 5 features? – [Agency Edition]
Advertising and marketing are getting cut-throat competitive in the digital age when all businesses are forced to strive to grab […]
The Top 5 Challenges of Brands Looking to Take Charge of their Digital Media
Marketing and advertising have been transformed in the digital era. We are way past television ads and the yellow pages […]
