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Month: December 2019

7 Examples of Retail Brands That Embraced A Winning Digital Strategy
December 20, 2019June 1, 2020

7 Examples of Retail Brands That Embraced A Winning Digital Strategy

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The space for retail brands has become extremely competitive, and some have even shut shop. Compared to a few years […]

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Managing the channel and language complexity in Indian digital media
December 20, 2019May 7, 2020

Managing the channel and language complexity in Indian digital media

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The Indian digital advertising industry is riding high on the smartphone wave and the ready availability of 3G and 4G […]

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How to explain the discrepancies in analytics data between and across platforms
December 20, 2019June 1, 2020

How to explain the discrepancies in analytics data between and across platforms

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By leveraging various digital channels companies are trying to reach out to more customers over larger geographies to increase their […]

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The Role of AI in Ad-analytics
December 20, 2019June 1, 2020

The Role of AI in Ad-analytics

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A Lexus advertisement has become a part of folklore in advertisement circles. Why? Well, it is the world’s first ad […]

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The accuracy challenge in marketing analytics
December 20, 2019June 1, 2020

The accuracy challenge in marketing analytics

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With the unimaginable capabilities of big data analytics, marketing organizations just can’t seem to get enough. Data is expected to […]

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Ad analytics in the age of rising video streaming services
December 20, 2019June 1, 2020

Ad analytics in the age of rising video streaming services

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Let’s face it -ads are essentially vexing for all consumers (including advertisers). We all have experiences of being subjected to […]

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Why tracking the buyer journey is hard but necessary
December 20, 2019June 1, 2020

Why tracking the buyer journey is hard but necessary

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Like so many aspects of modern life, technology has completely revolutionized the customer journey. Today, buyers have unprecedented power over […]

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How data science can help you rule the ad-tech world
December 20, 2019June 1, 2020

How data science can help you rule the ad-tech world

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We know that the digital advertising market is growing fast. According to a report, digital ad spending will reach$427.26 billion […]

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Does your Ad-Trade platform have these 5 features? – [Agency Edition]
December 20, 2019June 1, 2020

Does your Ad-Trade platform have these 5 features? – [Agency Edition]

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Advertising and marketing are getting cut-throat competitive in the digital age when all businesses are forced to strive to grab […]

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The Top 5 Challenges of Brands Looking to Take Charge of their Digital Media
December 20, 2019May 26, 2020

The Top 5 Challenges of Brands Looking to Take Charge of their Digital Media

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Marketing and advertising have been transformed in the digital era. We are way past television ads and the yellow pages […]

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