Month: August 2020

For Indian brands, making communication stand out in a flood of brand content has never been easy. In a programmatic […]

The advertising landscape continues to become increasingly competitive (and complex). Through the use of an automated bidding system, programmatic advertising […]

In 2012, the potato chip brand Lay’s held a campaign called Do Us a Flavour. Lay’s essentially crowdsourced ideas for […]

Omnichannel marketing – this term has (at last) become more than a much-misunderstood buzzword in the marketing world. The proliferation […]