Programmatic advertising is now a part of every digital ad strategy. It would not be stretching things to say that […]
Month: November 2021
Are Traditional Surveys and Panels Falling Short in The Age of The Digital Consumer?
With consumer needs and preferences changing faster than ever before, traditional surveys and panels are no longer adequate to gauge […]
Best Practices In Using First-Party Data
As the digital economy evolves and expands into more domains, the Holy Grail of customer experience slowly transitions from “Customer […]