The debate on new customer acquisition vs. retargeting often includes a substantial focus on customer lifetime value. The reality is […]
Month: February 2022
Is There More to First-Party Data Than What We Know?
Organizations today know that they can only create differentiated value when tapping into customer journeys and delivering contextual and deeply […]
How India’s Budding D2C Winners Can Get to Know Their Target Customers Better
It’s now widely acknowledged that the 2020 global pandemic has transformed human lives in many ways, including how we socialize, […]