“If you talk to a man in a language he understands, that goes to his head. If you talk to […]
Month: May 2023
Why Vernacular Advertising is Key for Brand Success in India
In 2014, Lufthansa launched a ‘More Indian than you think’ campaign to attract first-time and non-English speaking flyers. They built […]
5 Ways to Leverage Digital Channels and Connect with Your Local Customers
Despite this being the age of globalization, enterprises continue to stress the importance of localized marketing. For many years, local […]
How Geo-Targeting Can Add Muscle To Your Digital Advertising
Broadcast marketing is dead! Or are those pronouncements premature? Marketers stuck in the age of mass media are still trying […]
