Bridge the Gap Between Your Consumers and You.

Actionable Consumer Insights help Brands Achieve Higher ROI

And reliable consumer insights come from reaching out to the right audience segments.

At Aroscop, we track 400+ data signals covering more than 120 Million households in the U.S. Our in-house online consumer insights tool ASK1 uses interactive creatives to serve short-form questions at scale & speed to an identified or pre-built demographic, behavioral, or usage-based micro-cohorts. We conducted a pan-USA study to understand consumer sentiments and shopping behavior during the season, starting with Black Friday.

Here are some key highlights we found on analyzing the 1000+ responses -

  1. 43%of the respondents consider Deals and Discounts as the most important factor in buying a product this festive season
  2. 62%of the respondents prefer to shop in-store over other modes
  3. A majority (57%) of the respondents who are interested in shopping this season have an annual income below $100,000
  4. The most active shoppers (54%) for this season will be aged between 35 and 54

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