Bridge the Gap Between Your Consumers and You.
Actionable Consumer Insights help Brands Achieve Higher ROI
At Aroscop, we track 400+ data signals covering more than 120 Million households in the U.S. Our in-house online consumer insights tool ASK1 uses interactive creatives to serve short-form questions at scale & speed to an identified or pre-built demographic, behavioral, or usage-based micro-cohorts. We conducted a pan-USA study to understand consumer sentiments and shopping behavior during the season, starting with Black Friday.
Here are some key highlights we found on analyzing the 1000+ responses -
- 43%of the respondents consider Deals and Discounts as the most important factor in buying a product this festive season
- 62%of the respondents prefer to shop in-store over other modes
- A majority (57%) of the respondents who are interested in shopping this season have an annual income below $100,000
- The most active shoppers (54%) for this season will be aged between 35 and 54