Integrated Marketing Campaign
Aroscop provides an integrated marketing campaign platform that combines the power of data and technology to create magical IMC solutions for your clients in India.
Aroscop suite of products gives you a complete ecosystem to manage all your ad trade needs in one platform for your clients to connect their brands to the consumers with our integrated marketing solutions in India.
An integrated marketing campaign helps to manage omni channel marketing campaigns for multiple clients from a simple workflow on a single platform to bring efficiencies and effectiveness.
Aroscop leverages real-time reporting capabilities with machine-learning-driven insights so that agencies like you can share deep insights to win consumers using integrated marketing communication tools.
Drive incremental outcomes for your client’s campaigns using omni channel marketing. The smart way.
key features of Integrated Digital Marketing Communication Tools
Get complete control, flexibility and transparency with your own bidder. Write your own algorithms & implement custom decisions
access to win logs
Predictive win rates and win price with access to logs. You can optimize your bidding strategies on our omni channel marketing
Our granular reports gives you unparalleled flexibility to get grater insights on audience, campaign management and outcomes.
Get flexibility of customization of platform to suit your brand, industry, competition and campaign goals.
automatic access to supply
Our network of partners gives us quality and scale of supply across platforms, formats and devices in our marketing technology landscape.
integration of 1st & 3rd party data
create an audience that is uniquely yours, gain deeper understanding and connect with them better.
ad format support
Win audiences across existing and emerging platforms & formats – mobile, display, social, audio, native, connected TV.
access to proprietary data
Powered by Sciera, leverage demographic, behavioral, location and Trigger data for better segmentation and targeting.
heuristics & modelling
IMC Solutions to take total control and predictive potential of our in-built models & heuristics to optimize investments and increase conversions.
predictive planning tools
Build, deliver and analyze your media plans to reach your campaign goals faster, smarter and more effectively using our integrated marketing communication tools.
inbuilt spatial analytics
With over 100 Million points geo-coded, you can create custom geo-fences for better audience targeting and retargeting.
Get control and flexibility with bespoke reports tailored to your needs to manage your campaigns using our omni channel marketing.
data science models
Our predefined models creates recommendation engines to set campaign goals better and build quality audience.
Build reach and scale for your campaigns by extending your audience into third party sites.
Using own customer data as a seed with lookalike modeling you can prospect similar audiences to improve conversions.
Increase conversions by creating more personalized experiences to consumers who are further down the purchase path.
smart tag services
Get faster and real time insights on audience behaviour, build retargeting and track conversions using our integrated marketing communication process.
Our transparent digital ecosystem coupled with best-in-class verification algorithms surmounts the ad fraud challenge.
dynamic creative optimization
With a more granular understanding of the audience and purchase path, deliver hyper-personalized ads on an integrated marketing platform.