Integrated Marketing Campaign

IMC Solutions

Agencies

Aroscop provides an integrated marketing campaign platform that combines the power of data and technology to create magical IMC solutions for your clients in India.

Aroscop suite of products gives you a complete ecosystem to manage all your ad trade needs in one platform for your clients to connect their brands to the consumers with our integrated marketing solutions in India.

An integrated marketing campaign helps to manage omni channel marketing campaigns for multiple clients from a simple workflow on a single platform to bring efficiencies and effectiveness.

Aroscop leverages real-time reporting capabilities with machine-learning-driven insights so that agencies like you can share deep insights to win consumers using integrated marketing communication tools.


Drive incremental outcomes for your client’s campaigns using omni channel marketing. The smart way.

key features of Integrated Digital Marketing Communication Tools

custom bidder

Get complete control, flexibility and transparency with your own bidder. Write your own algorithms & implement custom decisions

access to win logs

Predictive win rates and win price with access to logs. You can optimize your bidding strategies on our omni channel marketing

granular reporting

Our granular reports gives you unparalleled flexibility to get grater insights on audience, campaign management and outcomes.

platform customization

Get flexibility of customization of platform to suit your brand, industry, competition and campaign goals.

automatic access to supply

Our network of partners gives us quality and scale of supply across platforms, formats and devices in our marketing technology landscape.

integration of 1st & 3rd party data

create an audience that is uniquely yours, gain deeper understanding and connect with them better.

ad format support

Win audiences across existing and emerging platforms & formats – mobile, display, social, audio, native, connected TV.

access to proprietary data

Powered by Sciera, leverage demographic, behavioral, location and Trigger data for better segmentation and targeting.

heuristics & modelling

IMC Solutions to take total control and predictive potential of our in-built models & heuristics to optimize investments and increase conversions.

predictive planning tools

Build, deliver and analyze your media plans to reach your campaign goals faster, smarter and more effectively using our integrated marketing communication tools.

inbuilt spatial analytics

With over 100 Million points geo-coded, you can create custom geo-fences for better audience targeting and retargeting.

custom reports

Get control and flexibility with bespoke reports tailored to your needs to manage your campaigns using our omni channel marketing.

data science models

Our predefined models creates recommendation engines to set campaign goals better and build quality audience.

audience extension

Build reach and scale for your campaigns by extending your audience into third party sites.

lookalike audiences

Using own customer data as a seed with lookalike modeling you can prospect similar audiences to improve conversions.

retargeting

Increase conversions by creating more personalized experiences to consumers who are further down the purchase path.

smart tag services

Get faster and real time insights on audience behaviour, build retargeting and track conversions using our integrated marketing communication process.

coming soon

fraud detection

Our transparent digital ecosystem coupled with best-in-class verification algorithms surmounts the ad fraud challenge.

coming soon

dynamic creative optimization

With a more granular understanding of the audience and purchase path, deliver hyper-personalized ads on an integrated marketing platform.

coming soon