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Market Outlook and Consumer Sentiments for Purchasing Apparel – Festive Edition

70%YES 30%NO

70% of the respondents said that they are looking forward to purchasing apparel this festive season (Dussehra-Diwali).

We conducted a nationwide study (in 9 different languages) to understand the market sentiments, price sensitivity, preferred channel to buy, and effect of COVID on purchasing apparel this festive season.
The study generated responses from over 2,500 individuals from across the nation cutting across demographics, geography, interests, intent, area of residence (rural vs urban).

Rs 5,000

Most respondents say they will spend less than Rs 5,000 this season on apparel.


Will grow exponentially. 63% of those who are planning to buy apparel say they will do it online.


31% of the respondents cite discounts and low prices as their key motivator to buy apparel.


May lead in eCommerce sales of apparel, and is driven by discounts, whether shopping online or offline.

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