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Market Outlook and Consumer Sentiments for Purchasing Apparel – Festive Edition
70% of the respondents said that they are looking forward to purchasing apparel this festive season (Dussehra-Diwali).
We conducted a nationwide study (in 9 different languages) to understand the market sentiments, price sensitivity, preferred channel to buy, and effect of COVID on purchasing apparel this festive season.
The study generated responses from over 2,500 individuals from across the nation cutting across demographics, geography, interests, intent, area of residence (rural vs urban).
Rs 5,000
Most respondents say they will spend less than Rs 5,000 this season on apparel.
E-COMMERCE
Will grow exponentially. 63% of those who are planning to buy apparel say they will do it online.
DISCOUNTS
31% of the respondents cite discounts and low prices as their key motivator to buy apparel.
NORTH INDIA
May lead in eCommerce sales of apparel, and is driven by discounts, whether shopping online or offline.
