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Market Outlook and Consumer Sentiments for Purchasing Automobile (Two-Wheelers) – Festive Edition
43% of the respondents said that they are looking forward to purchasing 2-wheelers this festive season (Dussehra-Diwali)
We conducted a nationwide study (in 9 different languages) to understand the market sentiments, price sensitivity, preferred payment modes, and offers to purchase two-wheelers this festive season.
The study generated responses from over 5,000 individuals from across the nation cutting across demographics, geography, interests, intent, area of residence (rural vs urban).
₹30k – ₹50k
Most respondents say they will spend between ₹30K & ₹50K this season on two-wheelers
Respondents cite mileage and on-road price as their key criteria in deciding to buy
Is more likely to purchase secondhand vehicles and is expected to spend more on 2-wheelers
While selecting the electric vehicle, respondents put the known brands above the new entrants