“If you talk to a man in a language he understands, that goes to his head. If you talk to
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In 2014, Lufthansa launched a ‘More Indian than you think’ campaign to attract first-time and non-English speaking flyers. They built
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Despite this being the age of globalization, enterprises continue to stress the importance of localized marketing. For many years, local
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Broadcast marketing is dead! Or are those pronouncements premature? Marketers stuck in the age of mass media are still trying
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You’ve identified your audience. You’ve curated the (seemingly) best content. You’ve identified your channels. Yet, your advertising efforts don’t pay
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Contextual advertising has been around since the early days of the internet. But it got overlooked by the more personalized
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Creating products and services that meet the stated needs and implicit wants of customers is critical to achieve market success.
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Marketing is always an integral part of any modern business, driven by the need to let your potential customers know
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Data-driven marketing is (presumably) the norm. Brands have used market research for several decades to understand their target audience and
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Knowing what message is likely to resonate with the consumer assumes top priority for brands as we step firmly into
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