It is not news that digital marketing for your brand can be done in 2 ways – you either take
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In the post-pandemic world, enterprises of all domains adopt technologies like data science and data analytics, which is true within
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EMarketer expects global spending on digital ads to reach $524.32 billion by 2022. 82% of the digital ad pie is
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Digital advertising is not just about delivering a portfolio of ads on digital platforms. The pressure is on to meet
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Let us begin by telling you how an average Indian shops today: Search for the latest products.Start getting targeted ads. Look
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Marketing is all about audience segmentation, targeting, and message personalization. Marketing programs that follow the “one-size-fits-all” principle are ineffective or
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We all know that knowledge is power, and without information – we’re nothing. That’s the mantra that must power our
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The debate on new customer acquisition vs. retargeting often includes a substantial focus on customer lifetime value. The reality is
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Organizations today know that they can only create differentiated value when tapping into customer journeys and delivering contextual and deeply
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It’s now widely acknowledged that the 2020 global pandemic has transformed human lives in many ways, including how we socialize,
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