Knowing what message is likely to resonate with the consumer assumes top priority for brands as we step firmly into

The advertising industry has been rapidly evolving over the past few years, and innovations in technologies such as Artificial Intelligence

From print to digital and traditional networks to billions of devices connecting the internet, advertising is constantly evolving. Here’s an

As per Statista, programmatic ad spend is expected to be around $725 billion by 2026, up from $418 billion reported in

Last year, over 45% of consumers started shopping for holidays in October. No matter the industry, the holiday season presents an immense

As 2022 draws to a close, the advertising industry has globally managed to shed the pandemic blues. This year that

Microsoft research highlights that businesses that examine their consumer behavior closely and use it for leveraging consumer insights outshine their

Advertising technology (AdTech) and AI-driven software solutions are revolutionizing digital platforms and ad space. AdTech has constantly been changing the

Having a well-designed website with decent traffic is one of the major aspects of displaying your brand to the world.

Digital advertising has risen as one of the most powerful tools for succeeding in the digital landscape. It helps marketers