Digital advertising has experienced a continuing boom over the last few years. Due to COVID-19, the stay-at-home lifestyle, wider adoption

eCommerce websites have become exponentially popular worldwide, especially during the global lockdowns spurred on by the worldwide pandemic. Amazon has

The world of advertising and brand communications has evolved considerably from its initial days when all the glory was for

Today, inorganic digital reach has become an irreplaceable part of marketing budgets for businesses worldwide. In fact, 68% of marketers

The human condition is deep and complex; a beautiful contradiction of emotions and instinct. We make sense of our inner

Data privacy and security have become pressing issues– and discussion reached a crescendo when Google announced on March 3rd that

There’s a famous quote that says, “People won’t remember what you said or did, but they’ll remember the way you

Contextual targeting is back! It was one of the earliest forms of targeting customers online. It was simple. A customer

Nearly 4.66 Billion people, or 59% of the global population, were active internet users in 2020.  The COVID 19 pandemic

According to a joint survey by the FICCI and Indian Angel Network (IAN), around 70% of Indian start-ups have been