With new advancements in technologies and the rise of augmented customer ecosystems, such as Amazon, Google, and Facebook, marketing and
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It’s accepted wisdom that whatever brands do or the messages they give out should always be contextual and relevant to
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Marketing in the digital era has never been easy. Every time marketers seem to have sensed a path to the
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With events, trade shows, and concerts being canceled and most countries announcing lockdowns, traditional advertising will be one of the
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How often have you come across an advertisement or a link to an article that has not only piqued curiosity
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Startups with innovative solutions to offer in the space of marketing and advertising technologies have been lapping up significant shares
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Today 63% of consumers expect personalization from the brands they engage with. They believe that they are cared for and being recognized
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Way back in 2018, Mark Zuckerberg had announced in one of his posts that Facebook has decided to change its
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The days of a uniform media strategy are long gone. With the advent of digital channels, it has come imperative
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According to eMarketer, by 2020, digital media ad spending will grow by 15.5% to reach $384.96 billion. That willbe 53.6%
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