Biggest Challenges Of Managing Omnichannel Campaigns
Omnichannel marketing – this term has (at last) become more than a much-misunderstood buzzword in the marketing world. The proliferation
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Digital Is Building Synergies With Traditional Media
It is the nature of the market to pose new challenges every now and then. Disruptive technologies and practices challenge
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Digital Marketing in Post Pandemic India
The impact of the pandemic can be clearly seen across all sectors. While essential services industries have been working around-the-clock
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Digital Ad Rate Trends and What Marketers Can Make Of Them
Ever since the pandemic hit, the repercussions on the market have been multi-faceted. From a few industries cutting down their
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What can we expect from brands post COVID - 19
Marketing 101 –”Branding” is a marketing practice in which companies create a name, reputation, symbol, design, logo, which is easily
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Earlier this month, Alejandro Rivas-Micoud, the CEO of Userlytics Corporation, announced the launch of an Interview Moderated Feature for Userlytics,
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We have all heard of the term “Adtech” but are we sure what it exactly means? One way to define
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With new advancements in technologies and the rise of augmented customer ecosystems, such as Amazon, Google, and Facebook, marketing and
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It’s accepted wisdom that whatever brands do or the messages they give out should always be contextual and relevant to
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Marketing in the digital era has never been easy. Every time marketers seem to have sensed a path to the
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