Make your Communications Stand Out in a Flood of Brand Content
For Indian brands, making communication stand out in a flood of brand content has never been easy. In a programmatic
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What Brands Taking Programmatic Inhouse Must Factor into Their Strategy
The advertising landscape continues to become increasingly competitive (and complex). Through the use of an automated bidding system, programmatic advertising
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Ways to achieve smart control over your campaigns
In 2012, the potato chip brand Lay’s held a campaign called Do Us a Flavour. Lay’s essentially crowdsourced ideas for
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Biggest Challenges Of Managing Omnichannel Campaigns
Omnichannel marketing – this term has (at last) become more than a much-misunderstood buzzword in the marketing world. The proliferation
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Digital Is Building Synergies With Traditional Media
It is the nature of the market to pose new challenges every now and then. Disruptive technologies and practices challenge
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Digital Marketing in Post Pandemic India
The impact of the pandemic can be clearly seen across all sectors. While essential services industries have been working around-the-clock
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Digital Ad Rate Trends and What Marketers Can Make Of Them
Ever since the pandemic hit, the repercussions on the market have been multi-faceted. From a few industries cutting down their
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What can we expect from brands post COVID - 19
Marketing 101 –”Branding” is a marketing practice in which companies create a name, reputation, symbol, design, logo, which is easily
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Earlier this month, Alejandro Rivas-Micoud, the CEO of Userlytics Corporation, announced the launch of an Interview Moderated Feature for Userlytics,
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We have all heard of the term “Adtech” but are we sure what it exactly means? One way to define
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