With new advancements in technologies and the rise of augmented customer ecosystems, such as Amazon, Google, and Facebook, marketing and

It’s accepted wisdom that whatever brands do or the messages they give out should always be contextual and relevant to

Marketing in the digital era has never been easy. Every time marketers seem to have sensed a path to the

With events, trade shows, and concerts being canceled and most countries announcing lockdowns, traditional advertising will be one of the

How often have you come across an advertisement or a link to an article that has not only piqued curiosity

Startups with innovative solutions to offer in the space of marketing and advertising technologies have been lapping up significant shares

Today 63% of consumers expect personalization from the brands they engage with. They believe that they are cared for and being recognized

Way back in 2018, Mark Zuckerberg had announced in one of his posts that Facebook has decided to change its

The days of a uniform media strategy are long gone. With the advent of digital channels, it has come imperative

According to eMarketer, by 2020, digital media ad spending will grow by 15.5% to reach $384.96 billion. That willbe 53.6%