Knowing what message is likely to resonate with the consumer assumes top priority for brands as we step firmly into
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The advertising industry has been rapidly evolving over the past few years, and innovations in technologies such as Artificial Intelligence
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From print to digital and traditional networks to billions of devices connecting the internet, advertising is constantly evolving. Here’s an
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As per Statista, programmatic ad spend is expected to be around $725 billion by 2026, up from $418 billion reported in
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Last year, over 45% of consumers started shopping for holidays in October. No matter the industry, the holiday season presents an immense
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As 2022 draws to a close, the advertising industry has globally managed to shed the pandemic blues. This year that
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Microsoft research highlights that businesses that examine their consumer behavior closely and use it for leveraging consumer insights outshine their
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December 7, 2022

What Does 2023 Hold for the AdTech World?

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Advertising technology (AdTech) and AI-driven software solutions are revolutionizing digital platforms and ad space. AdTech has constantly been changing the
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Having a well-designed website with decent traffic is one of the major aspects of displaying your brand to the world.
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Digital advertising has risen as one of the most powerful tools for succeeding in the digital landscape. It helps marketers
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