“If you talk to a man in a language he understands, that goes to his head. If you talk to

In 2014, Lufthansa launched a ‘More Indian than you think’ campaign to attract first-time and non-English speaking flyers. They built

Despite this being the age of globalization, enterprises continue to stress the importance of localized marketing. For many years, local

Broadcast marketing is dead! Or are those pronouncements premature? Marketers stuck in the age of mass media are still trying

You’ve identified your audience. You’ve curated the (seemingly) best content. You’ve identified your channels. Yet, your advertising efforts don’t pay

Contextual advertising has been around since the early days of the internet. But it got overlooked by the more personalized

Creating products and services that meet the stated needs and implicit wants of customers is critical to achieve market success.

Marketing is always an integral part of any modern business, driven by the need to let your potential customers know

Data-driven marketing is (presumably) the norm. Brands have used market research for several decades to understand their target audience and

Knowing what message is likely to resonate with the consumer assumes top priority for brands as we step firmly into