There’s a famous quote that says, “People won’t remember what you said or did, but they’ll remember the way you
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Contextual Targeting is making its way back
Contextual targeting is back! It was one of the earliest forms of targeting customers online. It was simple. A customer
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Nearly 4.66 Billion people, or 59% of the global population, were active internet users in 2020.  The COVID 19 pandemic
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According to a joint survey by the FICCI and Indian Angel Network (IAN), around 70% of Indian start-ups have been
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5 Technologies For India's Brands To Factor Into Their Digital Strategies
India is home to the world’s second-largest online population. Peaking at around 700 million users in 2020, studies predict that
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What Consumers Hate About The Digital Strategies Of Brands
The shift is finally happening. Brands have finally started to focus their attention on digital transformation, especially after last year’s
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Marketers Can’t Track 85% of Their Ad Spend
Digital marketing is an ever-evolving ecosystem. Marketers are always looking to use their intelligence, expertise, and creativity to utilize the
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All That Advertisers Must Know About Using Data Analytics
The COVID-driven accelerated adoption of online services for everything ranging from food delivery to entertainment and grocery shopping seems set
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User Privacy Concerns & your Online Ad strategies
In recent years, consumers have become more aware of how their data is being used. They have been battling with
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AdTech in 2021 - What to Expect?

December 17, 2020

What Will 2021 Bring for AdTech?

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The past year has been transformative in many ways. One outcome has been an increase in the number of people
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