Contextual targeting is back! It was one of the earliest forms of targeting customers online. It was simple. A customer

Nearly 4.66 Billion people, or 59% of the global population, were active internet users in 2020.  The COVID 19 pandemic

According to a joint survey by the FICCI and Indian Angel Network (IAN), around 70% of Indian start-ups have been

India is home to the world’s second-largest online population. Peaking at around 700 million users in 2020, studies predict that

The shift is finally happening. Brands have finally started to focus their attention on digital transformation, especially after last year’s

Digital marketing is an ever-evolving ecosystem. Marketers are always looking to use their intelligence, expertise, and creativity to utilize the

The COVID-driven accelerated adoption of online services for everything ranging from food delivery to entertainment and grocery shopping seems set

In recent years, consumers have become more aware of how their data is being used. They have been battling with

The past year has been transformative in many ways. One outcome has been an increase in the number of people

Marketers have witnessed a swift transition from traditional advertising to digital advertising, including social media, paid search ads, display ads,