It is not news that digital marketing for your brand can be done in 2 ways – you either take

In the post-pandemic world, enterprises of all domains adopt technologies like data science and data analytics, which is true within

EMarketer expects global spending on digital ads to reach $524.32 billion by 2022. 82% of the digital ad pie is

Digital advertising is not just about delivering a portfolio of ads on digital platforms. The pressure is on to meet

Let us begin by telling you how an average Indian shops today: Search for the latest products.Start getting targeted ads. Look

Marketing is all about audience segmentation, targeting, and message personalization. Marketing programs that follow the “one-size-fits-all” principle are ineffective or

We all know that knowledge is power, and without information – we’re nothing. That’s the mantra that must power our

The debate on new customer acquisition vs. retargeting often includes a substantial focus on customer lifetime value. The reality is

Organizations today know that they can only create differentiated value when tapping into customer journeys and delivering contextual and deeply

It’s now widely acknowledged that the 2020 global pandemic has transformed human lives in many ways, including how we socialize,