There’s a new kind of customer in digital India – the folks living in India’s towns and villages. These are
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Digital advertising is taking over the world of ads, and that’s just a fact! Technological advancements, pandemic-driven restrictions, and many
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September 22, 2021

Know Your Customer – The Persona Factor

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People are diverse and varied – each as different from the other as a snowflake. The same can be seen
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Digital advertising is now one of the biggest consumers of marketing spends. That’s not surprising since the web is where
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There’s a new kid on the analytics block. Or, more accurately, analytics is now able to precisely locate new kids
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With a cookie-less future looming, it’s natural for marketers and brands to prep themselves for alternate digital marketing strategies. We’re
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As the digital ecosystem evolved and more transparent consumer data became available across numerous channels powered by the internet, Adtech
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Whats new in digital advertising
Digital advertising has experienced a continuing boom over the last few years. Due to COVID-19, the stay-at-home lifestyle, wider adoption
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eCommerce website as an advertising channel
eCommerce websites have become exponentially popular worldwide, especially during the global lockdowns spurred on by the worldwide pandemic. Amazon has
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The privacy debate - Apple's edition
The world of advertising and brand communications has evolved considerably from its initial days when all the glory was for
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