The Top 3 Sectors In India Embracing Digital Advertising
Marketers have witnessed a swift transition from traditional advertising to digital advertising, including social media, paid search ads, display ads,
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What Advertisers Must Know About The Technology That Makes RTB Work
Advertising has been a part of the internet ecosystem since the very beginning. There has been a continuing focus on
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Why This Buzz Around Demand Supply Platform?
One of the most profound shifts brought about in the marketing landscape is the shift of advertiser preferences from traditional
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Online Sports Explosion means new brand strategies
The COVID-19 pandemic took a toll on everyone. For sports fans, it was a double whammy. They locked inside their
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Brands Looking for revival with the Upcoming Festive Season
As the curtains begin to fall on 2020, India is all set to enter that period of the year when
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First-party Data is extremely Important for Brands
Have you ever wondered if the data you have about your customers is trustworthy? Do you ever doubt how close
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Make your Communications Stand Out in a Flood of Brand Content
For Indian brands, making communication stand out in a flood of brand content has never been easy. In a programmatic
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What Brands Taking Programmatic Inhouse Must Factor into Their Strategy
The advertising landscape continues to become increasingly competitive (and complex). Through the use of an automated bidding system, programmatic advertising
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Ways to achieve smart control over your campaigns
In 2012, the potato chip brand Lay’s held a campaign called Do Us a Flavour. Lay’s essentially crowdsourced ideas for
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Biggest Challenges Of Managing Omnichannel Campaigns
Omnichannel marketing ā€“ this term has (at last) become more than a much-misunderstood buzzword in the marketing world. The proliferation
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