February 6, 2023
Knowing what message is likely to resonate with the consumer assumes top priority for brands as we step firmly into
January 26, 2023
How the Power of Artificial Intelligence and Machine Learning Drive Programmatic Advertising
The advertising industry has been rapidly evolving over the past few years, and innovations in technologies such as Artificial Intelligence
January 18, 2023
Will Data and Design Create a New Advertising Paradigm in 2023?
From print to digital and traditional networks to billions of devices connecting the internet, advertising is constantly evolving. Here’s an
As per Statista, programmatic ad spend is expected to be around $725 billion by 2026, up from $418 billion reported in
January 5, 2023
The Digital Campaigns That Won the 2022 Holiday Season
Last year, over 45% of consumers started shopping for holidays in October. No matter the industry, the holiday season presents an immense
December 26, 2022
Programmatic Advertising 2022 – 5 Factors that Hit the Bullseye
As 2022 draws to a close, the advertising industry has globally managed to shed the pandemic blues. This year that
December 15, 2022
3 Inspiring Examples of Brands Delivering Success with Consumer Data
Microsoft research highlights that businesses that examine their consumer behavior closely and use it for leveraging consumer insights outshine their
December 7, 2022
What Does 2023 Hold for the AdTech World?
Advertising technology (AdTech) and AI-driven software solutions are revolutionizing digital platforms and ad space. AdTech has constantly been changing the
November 14, 2022
How Indian Publishers Can Attract More Brands and Advertisers in A Competitive World
Having a well-designed website with decent traffic is one of the major aspects of displaying your brand to the world.
November 9, 2022
Key Stats on Digital Advertising – US Holidays Edition
Digital advertising has risen as one of the most powerful tools for succeeding in the digital landscape. It helps marketers