According to Statista, digital ad spending in 2021 amounted to $522.5 billion. It’s expected to reach $835.82 billion by 2028. This is
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The total cost of ad fraud in 2022 alone was $81 billion, which is predicted to increase to $100 billion
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Using attractive and engaging creatives in advertising and marketing is a great way to reach and engage a target audience.
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A cookie-less world is fast approaching. While customers might be rejoicing about this new future for obvious privacy reasons, the
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Ever since GDPR regulations took effect in the EU, countries around the world have turned their attention to data privacy.
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It’s 2023. In this digital age, business success is directly linked to the ability of a business to deliver elevated
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Gone are the days when retailers could rely on tried and trusted discounts and offers to quickly and easily gauge
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“If you talk to a man in a language he understands, that goes to his head. If you talk to
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In 2014, Lufthansa launched a ‘More Indian than you think’ campaign to attract first-time and non-English speaking flyers. They built
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Despite this being the age of globalization, enterprises continue to stress the importance of localized marketing. For many years, local
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