Whats new in digital advertising
Digital advertising has experienced a continuing boom over the last few years. Due to COVID-19, the stay-at-home lifestyle, wider adoption
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eCommerce website as an advertising channel
eCommerce websites have become exponentially popular worldwide, especially during the global lockdowns spurred on by the worldwide pandemic. Amazon has
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The privacy debate - Apple's edition
The world of advertising and brand communications has evolved considerably from its initial days when all the glory was for
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Integrated advertising platforms
Today, inorganic digital reach has become an irreplaceable part of marketing budgets for businesses worldwide. In fact, 68% of marketers
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Purpose led brands connect with their customers
The human condition is deep and complex; a beautiful contradiction of emotions and instinct. We make sense of our inner
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Google's vision of privacy first web
Data privacy and security have become pressing issues– and discussion reached a crescendo when Google announced on March 3rd that
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Customer touch-points generate invaluable data for brands
There’s a famous quote that says, “People won’t remember what you said or did, but they’ll remember the way you
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Contextual Targeting is making its way back
Contextual targeting is back! It was one of the earliest forms of targeting customers online. It was simple. A customer
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Nearly 4.66 Billion people, or 59% of the global population, were active internet users in 2020.  The COVID 19 pandemic
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According to a joint survey by the FICCI and Indian Angel Network (IAN), around 70% of Indian start-ups have been
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