In 2012, the potato chip brand Lay’s held a campaign called Do Us a Flavour. Lay’s essentially crowdsourced ideas for
August 6, 2020
5 Biggest Challenges Of Managing Omnichannel Campaigns
Omnichannel marketing – this term has (at last) become more than a much-misunderstood buzzword in the marketing world. The proliferation
It is the nature of the market to pose new challenges every now and then. Disruptive technologies and practices challenge
July 16, 2020
The Opportunities for Digital in Post-lockdown India
The impact of the pandemic can be clearly seen across all sectors. While essential services industries have been working around-the-clock
Ever since the pandemic hit, the repercussions on the market have been multi-faceted. From a few industries cutting down their
June 30, 2020
What can we expect from brands post COVID – 19
Marketing 101 –”Branding” is a marketing practice in which companies create a name, reputation, symbol, design, logo, which is easily
Earlier this month, Alejandro Rivas-Micoud, the CEO of Userlytics Corporation, announced the launch of an Interview Moderated Feature for Userlytics,
June 17, 2020
Does Adtech cost money or make money?
We have all heard of the term “Adtech” but are we sure what it exactly means? One way to define
With new advancements in technologies and the rise of augmented customer ecosystems, such as Amazon, Google, and Facebook, marketing and
May 26, 2020
5 Brands That Managed To Shine In The Lockdown With Smart Marketing And Advertising Strategies
It’s accepted wisdom that whatever brands do or the messages they give out should always be contextual and relevant to