Without marketing analytics, “we are all blind and deaf wandering out on the web like a deer on a freeway”.
December 19, 2019
5 Technologies Changing Martech
In the Martech world, the key driver today is improving the customer experience. Today’s demanding customer expects convenience, relevance, and
December 19, 2019
The dramatic changes in the programmatic advertising world
It is not easy to get noticed in a market that is highly saturated and very tight. Unfortunately, that is
December 19, 2019
The Scary Truth About Ad Fraud -And What Adtech can do about it
With extreme competition gripping the industry, and technology acting as a strong enabler, ad spending is at an all-time high.