The Indian digital advertising industry is riding high on the smartphone wave and the ready availability of 3G and 4G
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By leveraging various digital channels companies are trying to reach out to more customers over larger geographies to increase their
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December 20, 2019

The Role of AI in Ad-analytics

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A Lexus advertisement has become a part of folklore in advertisement circles. Why? Well, it is the world’s first ad
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December 20, 2019

The accuracy challenge in marketing analytics

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With the unimaginable capabilities of big data analytics, marketing organizations just can’t seem to get enough. Data is expected to
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Let’s face it -ads are essentially vexing for all consumers (including advertisers). We all have experiences of being subjected to
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Like so many aspects of modern life, technology has completely revolutionized the customer journey. Today, buyers have unprecedented power over
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We know that the digital advertising market is growing fast. According to a report, digital ad spending will reach$427.26 billion
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Advertising and marketing are getting cut-throat competitive in the digital age when all businesses are forced to strive to grab
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Marketing and advertising have been transformed in the digital era. We are way past television ads and the yellow pages
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Data is power. There’s no longer any argument that without data, companies would be all at sea when it comes
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