The days of a uniform media strategy are long gone. With the advent of digital channels, it has come imperative

According to eMarketer, by 2020, digital media ad spending will grow by 15.5% to reach $384.96 billion. That willbe 53.6%

The digital landscape is changing rapidly and it is becoming increasingly hard for digital advertisers to play catch up. Today,

The space for retail brands has become extremely competitive, and some have even shut shop. Compared to a few years

The Indian digital advertising industry is riding high on the smartphone wave and the ready availability of 3G and 4G

By leveraging various digital channels companies are trying to reach out to more customers over larger geographies to increase their

A Lexus advertisement has become a part of folklore in advertisement circles. Why? Well, it is the world’s first ad

With the unimaginable capabilities of big data analytics, marketing organizations just can’t seem to get enough. Data is expected to

Let’s face it -ads are essentially vexing for all consumers (including advertisers). We all have experiences of being subjected to

Like so many aspects of modern life, technology has completely revolutionized the customer journey. Today, buyers have unprecedented power over