Marketing and advertising have been transformed in the digital era. We are way past television ads and the yellow pages

Data is power. There’s no longer any argument that without data, companies would be all at sea when it comes

The consumer journey today is not what it was five years ago. Today’s fast-changing digital landscape demands solutions that are

Digital Advertising has dramatically risen in importance with the growth in the amount of time a person spends online. No

Advances in technology have transformed the advertising space in several ways. From traditional advertising which involved RFPs, human negotiations, and

Without marketing analytics, “we are all blind and deaf wandering out on the web like a deer on a freeway”. 

In the Martech world, the key driver today is improving the customer experience. Today’s demanding customer expects convenience, relevance, and

It is not easy to get noticed in a market that is highly saturated and very tight. Unfortunately, that is

With extreme competition gripping the industry, and technology acting as a strong enabler, ad spending is at an all-time high.