February 28, 2022
The debate on new customer acquisition vs. retargeting often includes a substantial focus on customer lifetime value. The reality is
February 21, 2022
Is There More to First-Party Data Than What We Know?
Organizations today know that they can only create differentiated value when tapping into customer journeys and delivering contextual and deeply
It’s now widely acknowledged that the 2020 global pandemic has transformed human lives in many ways, including how we socialize,
January 28, 2022
The D2C Opportunity in Rural and Small Town India
About 69% of the country’s population is rural — making Tier 3, 4, and 5 regions the future epicenter of
January 26, 2022
Here’s How to Pick a Customer Data Platform
The constant deluge of economic, regulatory, and technology disruptions has had the unfortunate side effect of jeopardizing customer experience. The
January 24, 2022
How brands can scale their First-Party Data strategies
The end of third-party cookies has been one of the most significant internet disruptions of recent times. The progression of
December 20, 2021
The Trends Brands and Marketers Should Be Aware of for 2022
If there is one thing that brand managers and marketers constantly worry about, it is being able to curate and
December 15, 2021
Gathering Digital Insights for a New Paradigm in Customer Analytics
The customer analytics landscape is constantly evolving, with an ever-growing number of enterprises looking to gather new and improved digital
Programmatic advertising is now a part of every digital ad strategy. It would not be stretching things to say that
November 24, 2021
Are Traditional Surveys and Panels Falling Short in The Age of The Digital Consumer?
With consumer needs and preferences changing faster than ever before, traditional surveys and panels are no longer adequate to gauge