The digital landscape is changing rapidly and it is becoming increasingly hard for digital advertisers to play catch up. Today,
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The space for retail brands has become extremely competitive, and some have even shut shop. Compared to a few years
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The Indian digital advertising industry is riding high on the smartphone wave and the ready availability of 3G and 4G
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By leveraging various digital channels companies are trying to reach out to more customers over larger geographies to increase their
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A Lexus advertisement has become a part of folklore in advertisement circles. Why? Well, it is the world’s first ad
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With the unimaginable capabilities of big data analytics, marketing organizations just can’t seem to get enough. Data is expected to
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Let’s face it -ads are essentially vexing for all consumers (including advertisers). We all have experiences of being subjected to
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Like so many aspects of modern life, technology has completely revolutionized the customer journey. Today, buyers have unprecedented power over
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We know that the digital advertising market is growing fast. According to a report, digital ad spending will reach$427.26 billion
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Advertising and marketing are getting cut-throat competitive in the digital age when all businesses are forced to strive to grab
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