Media planning for digital channels in India presents several challenges that require careful navigation. The evolving media landscape, including the
blog
Being agile and adaptable is now imperative in the world of digital marketing. The exponential rise of the global digital
blog
McKinsey’s revelation that companies can rake in up to 40% more revenue through personalisation serves as a resounding testament to
blog
Generation Z, or Gen Z, is the demographic cohort born between the mid-1990s and the early 2010s. They are a
blog
India’s 1.4 billion population comprises over 910 million millennials and Gen Z—the world’s largest such cohort —with a median age
blog
Over the years, there have been significant changes in the marketing ecosystem. For example, marketers’ focus has changed from the
blog
Elongated buying cycles are quite common in the B2B space — particularly when talking about IT services. An analysis suggests
blog
Advertisers are always experimenting with new techniques and methods to reach their target audiences. Favorably, they can today benefit from
blog
Polygon targeting promises great utility to marketers. Advertisers can use polygon targeting to pinpoint geographic areas of focus by setting
blog
With the competition soaring in the digital advertising sector, accuracy is of utmost importance to deliver the maximum bang for
blog