The debate on new customer acquisition vs. retargeting often includes a substantial focus on customer lifetime value. The reality is
blog
Organizations today know that they can only create differentiated value when tapping into customer journeys and delivering contextual and deeply
blog
It’s now widely acknowledged that the 2020 global pandemic has transformed human lives in many ways, including how we socialize,
blog
About 69% of the country’s population is rural — making Tier 3, 4, and 5 regions the future epicenter of
blog

January 26, 2022

Here’s How to Pick a Customer Data Platform

admin Comments are off
The constant deluge of economic, regulatory, and technology disruptions has had the unfortunate side effect of jeopardizing customer experience. The
blog
The end of third-party cookies has been one of the most significant internet disruptions of recent times. The progression of
blog
If there is one thing that brand managers and marketers constantly worry about, it is being able to curate and
blog
The customer analytics landscape is constantly evolving, with an ever-growing number of enterprises looking to gather new and improved digital
blog
Programmatic advertising is now a part of every digital ad strategy. It would not be stretching things to say that
blog
With consumer needs and preferences changing faster than ever before, traditional surveys and panels are no longer adequate to gauge
blog