5 Technologies For India's Brands To Factor Into Their Digital Strategies
India is home to the world’s second-largest online population. Peaking at around 700 million users in 2020, studies predict that
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What Consumers Hate About The Digital Strategies Of Brands
The shift is finally happening. Brands have finally started to focus their attention on digital transformation, especially after last year’s
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Marketers Can’t Track 85% of Their Ad Spend
Digital marketing is an ever-evolving ecosystem. Marketers are always looking to use their intelligence, expertise, and creativity to utilize the
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All That Advertisers Must Know About Using Data Analytics
The COVID-driven accelerated adoption of online services for everything ranging from food delivery to entertainment and grocery shopping seems set
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User Privacy Concerns & your Online Ad strategies
In recent years, consumers have become more aware of how their data is being used. They have been battling with
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AdTech in 2021 - What to Expect?

December 17, 2020

What Will 2021 Bring for AdTech?

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The past year has been transformative in many ways. One outcome has been an increase in the number of people
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The Top 3 Sectors In India Embracing Digital Advertising
Marketers have witnessed a swift transition from traditional advertising to digital advertising, including social media, paid search ads, display ads,
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What Advertisers Must Know About The Technology That Makes RTB Work
Advertising has been a part of the internet ecosystem since the very beginning. There has been a continuing focus on
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Why This Buzz Around Demand Supply Platform?

November 19, 2020

Why This Buzz Around Demand Supply Platform?

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One of the most profound shifts brought about in the marketing landscape is the shift of advertiser preferences from traditional
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Online Sports Explosion means new brand strategies
The COVID-19 pandemic took a toll on everyone. For sports fans, it was a double whammy. They locked inside their
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