With events, trade shows, and concerts being canceled and most countries announcing lockdowns, traditional advertising will be one of the
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How often have you come across an advertisement or a link to an article that has not only piqued curiosity
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Startups with innovative solutions to offer in the space of marketing and advertising technologies have been lapping up significant shares
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Today 63% of consumers expect personalization from the brands they engage with. They believe that they are cared for and being recognized
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Way back in 2018, Mark Zuckerberg had announced in one of his posts that Facebook has decided to change its
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The days of a uniform media strategy are long gone. With the advent of digital channels, it has come imperative
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According to eMarketer, by 2020, digital media ad spending will grow by 15.5% to reach $384.96 billion. That willbe 53.6%
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The digital landscape is changing rapidly and it is becoming increasingly hard for digital advertisers to play catch up. Today,
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The space for retail brands has become extremely competitive, and some have even shut shop. Compared to a few years
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The Indian digital advertising industry is riding high on the smartphone wave and the ready availability of 3G and 4G
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