The debate on new customer acquisition vs. retargeting often includes a substantial focus on customer lifetime value. The reality is

Organizations today know that they can only create differentiated value when tapping into customer journeys and delivering contextual and deeply

It’s now widely acknowledged that the 2020 global pandemic has transformed human lives in many ways, including how we socialize,

About 69% of the country’s population is rural — making Tier 3, 4, and 5 regions the future epicenter of

The constant deluge of economic, regulatory, and technology disruptions has had the unfortunate side effect of jeopardizing customer experience. The

The end of third-party cookies has been one of the most significant internet disruptions of recent times. The progression of

If there is one thing that brand managers and marketers constantly worry about, it is being able to curate and

The customer analytics landscape is constantly evolving, with an ever-growing number of enterprises looking to gather new and improved digital

Programmatic advertising is now a part of every digital ad strategy. It would not be stretching things to say that

With consumer needs and preferences changing faster than ever before, traditional surveys and panels are no longer adequate to gauge