Advertising has been a part of the internet ecosystem since the very beginning. There has been a continuing focus on

One of the most profound shifts brought about in the marketing landscape is the shift of advertiser preferences from traditional

The COVID-19 pandemic took a toll on everyone. For sports fans, it was a double whammy. They locked inside their

As the curtains begin to fall on 2020, India is all set to enter that period of the year when

Have you ever wondered if the data you have about your customers is trustworthy? Do you ever doubt how close

For Indian brands, making communication stand out in a flood of brand content has never been easy. In a programmatic

The advertising landscape continues to become increasingly competitive (and complex). Through the use of an automated bidding system, programmatic advertising

In 2012, the potato chip brand Lay’s held a campaign called Do Us a Flavour. Lay’s essentially crowdsourced ideas for

Omnichannel marketing – this term has (at last) become more than a much-misunderstood buzzword in the marketing world. The proliferation

It is the nature of the market to pose new challenges every now and then. Disruptive technologies and practices challenge