Every brand needs a partner who supports them at every stage in its journey. But to contend with myriad marketing

According to Zenith Media, 65% of the money spent on digital advertising in 2019 was consumed by programmatic. In 2022,

It is not news that digital marketing for your brand can be done in 2 ways – you either take

In the post-pandemic world, enterprises of all domains adopt technologies like data science and data analytics, which is true within

EMarketer expects global spending on digital ads to reach $524.32 billion by 2022. 82% of the digital ad pie is

Digital advertising is not just about delivering a portfolio of ads on digital platforms. The pressure is on to meet

Let us begin by telling you how an average Indian shops today: Search for the latest products.Start getting targeted ads. Look

Marketing is all about audience segmentation, targeting, and message personalization. Marketing programs that follow the “one-size-fits-all” principle are ineffective or

We all know that knowledge is power, and without information – we’re nothing. That’s the mantra that must power our

The debate on new customer acquisition vs. retargeting often includes a substantial focus on customer lifetime value. The reality is