Advances in technology have transformed the advertising space in several ways. From traditional advertising which involved RFPs, human negotiations, and
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Without marketing analytics, “we are all blind and deaf wandering out on the web like a deer on a freeway”. 
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In the Martech world, the key driver today is improving the customer experience. Today’s demanding customer expects convenience, relevance, and
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It is not easy to get noticed in a market that is highly saturated and very tight. Unfortunately, that is
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With extreme competition gripping the industry, and technology acting as a strong enabler, ad spending is at an all-time high.
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