Advances in technology have transformed the advertising space in several ways. From traditional advertising which involved RFPs, human negotiations, and

Without marketing analytics, “we are all blind and deaf wandering out on the web like a deer on a freeway”. 

In the Martech world, the key driver today is improving the customer experience. Today’s demanding customer expects convenience, relevance, and

It is not easy to get noticed in a market that is highly saturated and very tight. Unfortunately, that is

With extreme competition gripping the industry, and technology acting as a strong enabler, ad spending is at an all-time high.