With new advancements in technologies and the rise of augmented customer ecosystems, such as Amazon, Google, and Facebook, marketing and
May 26, 2020
5 Brands That Managed To Shine In The Lockdown With Smart Marketing And Advertising Strategies
It’s accepted wisdom that whatever brands do or the messages they give out should always be contextual and relevant to
Marketing in the digital era has never been easy. Every time marketers seem to have sensed a path to the
With events, trade shows, and concerts being canceled and most countries announcing lockdowns, traditional advertising will be one of the
How often have you come across an advertisement or a link to an article that has not only piqued curiosity
April 27, 2020
Are Adtech and Martech the same?
Startups with innovative solutions to offer in the space of marketing and advertising technologies have been lapping up significant shares
Today 63% of consumers expect personalization from the brands they engage with. They believe that they are cared for and being recognized
April 13, 2020
COVID-19 Has Driven A Resurgence Of Traditional Social Media – What’s The Impact On Brand Strategies
Way back in 2018, Mark Zuckerberg had announced in one of his posts that Facebook has decided to change its
February 12, 2020
Amping up the power of programmatic with retargeting
The days of a uniform media strategy are long gone. With the advent of digital channels, it has come imperative
February 12, 2020
What 2020 will bring for the world of digital ads and media
According to eMarketer, by 2020, digital media ad spending will grow by 15.5% to reach $384.96 billion. That willbe 53.6%