April 13, 2020
Way back in 2018, Mark Zuckerberg had announced in one of his posts that Facebook has decided to change its
February 12, 2020
Amping up the power of programmatic with retargeting
The days of a uniform media strategy are long gone. With the advent of digital channels, it has come imperative
February 12, 2020
What 2020 will bring for the world of digital ads and media
According to eMarketer, by 2020, digital media ad spending will grow by 15.5% to reach $384.96 billion. That willbe 53.6%
February 12, 2020
The top 3 issues occupying the minds of digital advertisers in India
The digital landscape is changing rapidly and it is becoming increasingly hard for digital advertisers to play catch up. Today,
December 20, 2019
7 Examples of Retail Brands That Embraced A Winning Digital Strategy
The space for retail brands has become extremely competitive, and some have even shut shop. Compared to a few years
December 20, 2019
Managing the channel and language complexity in Indian digital media
The Indian digital advertising industry is riding high on the smartphone wave and the ready availability of 3G and 4G
By leveraging various digital channels companies are trying to reach out to more customers over larger geographies to increase their
December 20, 2019
The Role of AI in Ad-analytics
A Lexus advertisement has become a part of folklore in advertisement circles. Why? Well, it is the world’s first ad
December 20, 2019
The accuracy challenge in marketing analytics
With the unimaginable capabilities of big data analytics, marketing organizations just can’t seem to get enough. Data is expected to
December 20, 2019
Ad analytics in the age of rising video streaming services
Let’s face it -ads are essentially vexing for all consumers (including advertisers). We all have experiences of being subjected to