Way back in 2018, Mark Zuckerberg had announced in one of his posts that Facebook has decided to change its
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The days of a uniform media strategy are long gone. With the advent of digital channels, it has come imperative
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According to eMarketer, by 2020, digital media ad spending will grow by 15.5% to reach $384.96 billion. That willbe 53.6%
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The digital landscape is changing rapidly and it is becoming increasingly hard for digital advertisers to play catch up. Today,
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The space for retail brands has become extremely competitive, and some have even shut shop. Compared to a few years
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The Indian digital advertising industry is riding high on the smartphone wave and the ready availability of 3G and 4G
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By leveraging various digital channels companies are trying to reach out to more customers over larger geographies to increase their
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December 20, 2019

The Role of AI in Ad-analytics

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A Lexus advertisement has become a part of folklore in advertisement circles. Why? Well, it is the world’s first ad
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December 20, 2019

The accuracy challenge in marketing analytics

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With the unimaginable capabilities of big data analytics, marketing organizations just can’t seem to get enough. Data is expected to
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Let’s face it -ads are essentially vexing for all consumers (including advertisers). We all have experiences of being subjected to
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