Earlier this month, Alejandro Rivas-Micoud, the CEO of Userlytics Corporation, announced the launch of an Interview Moderated Feature for Userlytics,
June 17, 2020
Does Adtech cost money or make money?
We have all heard of the term “Adtech” but are we sure what it exactly means? One way to define
With new advancements in technologies and the rise of augmented customer ecosystems, such as Amazon, Google, and Facebook, marketing and
May 26, 2020
5 Brands That Managed To Shine In The Lockdown With Smart Marketing And Advertising Strategies
It’s accepted wisdom that whatever brands do or the messages they give out should always be contextual and relevant to
Marketing in the digital era has never been easy. Every time marketers seem to have sensed a path to the
With events, trade shows, and concerts being canceled and most countries announcing lockdowns, traditional advertising will be one of the
How often have you come across an advertisement or a link to an article that has not only piqued curiosity
April 27, 2020
Are Adtech and Martech the same?
Startups with innovative solutions to offer in the space of marketing and advertising technologies have been lapping up significant shares
Today 63% of consumers expect personalization from the brands they engage with. They believe that they are cared for and being recognized
April 13, 2020
COVID-19 Has Driven A Resurgence Of Traditional Social Media – What’s The Impact On Brand Strategies
Way back in 2018, Mark Zuckerberg had announced in one of his posts that Facebook has decided to change its