Marketing and advertising have been transformed in the digital era. We are way past television ads and the yellow pages
December 20, 2019
5 Examples of Brands Winning it With Marketing Analytics
Data is power. There’s no longer any argument that without data, companies would be all at sea when it comes
December 20, 2019
5 smart ways for agencies to drive incredible outcomes for their clients’ campaigns
The consumer journey today is not what it was five years ago. Today’s fast-changing digital landscape demands solutions that are
December 20, 2019
10 metrics you must track in your digital advertising
Digital Advertising has dramatically risen in importance with the growth in the amount of time a person spends online. No
December 20, 2019
How publishers and advertisers look differently at programmatic
Advances in technology have transformed the advertising space in several ways. From traditional advertising which involved RFPs, human negotiations, and
Without marketing analytics, “we are all blind and deaf wandering out on the web like a deer on a freeway”.
December 19, 2019
5 Technologies Changing Martech
In the Martech world, the key driver today is improving the customer experience. Today’s demanding customer expects convenience, relevance, and
December 19, 2019
The dramatic changes in the programmatic advertising world
It is not easy to get noticed in a market that is highly saturated and very tight. Unfortunately, that is
December 19, 2019
The Scary Truth About Ad Fraud -And What Adtech can do about it
With extreme competition gripping the industry, and technology acting as a strong enabler, ad spending is at an all-time high.