With events, trade shows, and concerts being canceled and most countries announcing lockdowns, traditional advertising will be one of the […]
Category: Financer
Click-bait Digital Fraud – What Consumers Must Know
How often have you come across an advertisement or a link to an article that has not only piqued curiosity […]
Are Adtech and Martech the same?
Startups with innovative solutions to offer in the space of marketing and advertising technologies have been lapping up significant shares […]
How AI Is Driving Personalization In Marketing Communication
Today 63% of consumers expect personalization from the brands they engage with. They believe that they are cared for and being recognized […]
COVID-19 Has Driven A Resurgence Of Traditional Social Media – What’s The Impact On Brand Strategies
Way back in 2018, Mark Zuckerberg had announced in one of his posts that Facebook has decided to change its […]
Amping up the power of programmatic with retargeting
The days of a uniform media strategy are long gone. With the advent of digital channels, it has come imperative […]
What 2020 will bring for the world of digital ads and media
According to eMarketer, by 2020, digital media ad spending will grow by 15.5% to reach $384.96 billion. That willbe 53.6% […]
The top 3 issues occupying the minds of digital advertisers in India
The digital landscape is changing rapidly and it is becoming increasingly hard for digital advertisers to play catch up. Today, […]
7 Examples of Retail Brands That Embraced A Winning Digital Strategy
The space for retail brands has become extremely competitive, and some have even shut shop. Compared to a few years […]
Managing the channel and language complexity in Indian digital media
The Indian digital advertising industry is riding high on the smartphone wave and the ready availability of 3G and 4G […]
