By leveraging various digital channels companies are trying to reach out to more customers over larger geographies to increase their […]
Category: Financer
The Role of AI in Ad-analytics
A Lexus advertisement has become a part of folklore in advertisement circles. Why? Well, it is the world’s first ad […]
The accuracy challenge in marketing analytics
With the unimaginable capabilities of big data analytics, marketing organizations just can’t seem to get enough. Data is expected to […]
Ad analytics in the age of rising video streaming services
Let’s face it -ads are essentially vexing for all consumers (including advertisers). We all have experiences of being subjected to […]
Why tracking the buyer journey is hard but necessary
Like so many aspects of modern life, technology has completely revolutionized the customer journey. Today, buyers have unprecedented power over […]
How data science can help you rule the ad-tech world
We know that the digital advertising market is growing fast. According to a report, digital ad spending will reach$427.26 billion […]
Does your Ad-Trade platform have these 5 features? – [Agency Edition]
Advertising and marketing are getting cut-throat competitive in the digital age when all businesses are forced to strive to grab […]
The Top 5 Challenges of Brands Looking to Take Charge of their Digital Media
Marketing and advertising have been transformed in the digital era. We are way past television ads and the yellow pages […]
5 Examples of Brands Winning it With Marketing Analytics
Data is power. There’s no longer any argument that without data, companies would be all at sea when it comes […]
5 smart ways for agencies to drive incredible outcomes for their clients’ campaigns
The consumer journey today is not what it was five years ago. Today’s fast-changing digital landscape demands solutions that are […]