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Market Outlook and Consumer Sentiments for Purchasing Consumer Electronics – Festive Edition
68% of the respondents said that they are looking forward to purchasing consumer electronics this festive season (Dussehra-Diwali)
We conducted a nationwide study (in 9 different languages) to understand market sentiments, price sensitivity, preferred payment modes, and offers to purchase consumer electronic goods this festive season.
The study generated responses from over 5,000 individuals from across the nation cutting across demographics, geography, interests, intent, area of residence (rural vs urban).
Most respondents say they will spend less than Rs 25k this season on consumer electronics
Respondents cite free service and cash discounts as their key criteria in deciding
UPI payments will be at par with Cash as the mode of payment. Cards may take a back seat.
Prefers cash discounts over any other form of offer. Residents from this region may spend the same as they did last year.