Bridge the Gap Between Your Consumers and You.

Consumer Outlook Towards Buying Pre-Owned & Electric 2-Wheelers

Aroscop, in association with BikeBazaar (WheelsEMI), conducted a nationwide online study to understand consumer sentiments towards Pre-owned and Electric two-wheelers in India. The reports aim to bring forth awareness, preference, and key drivers & barriers towards buying pre-owned and Electric bikes.
CONSUMER SENTIMENTS TOWARDS BUYING PRE-OWNED 2-WHEELERS IN INDIA

Here’s what we found on analyzing 1000+ responses

  • 31% of respondents will be willing to buy a pre-owned vehicle in future.
  • 60% of respondents aren’t aware of availability of financing options for pre-owned 2-wheelers
  • Buyers from South Indian states may prefer a pre-owned vehicle than a brand new one
  • Respondents from the Eastern region prefer branded marketplaces to purchase 2nd hand bikes
  • Rural India seem to have more awareness of pre-owned vehicle financing and consider lower resale value as the primary barrier to purchasing pre-owned vehicles
CONSUMER SENTIMENTS TOWARDS BUYING ELECTRIC 2-WHEELERS IN INDIA

Here’s what we found on analyzing 1300+ responses -

  • 63% are willing to purchase electric 2-wheelers over petrol vehicles
  • While buying an electric 2-wheeler, 59% will prefer buying from Ather, Hero, or Ola Electric
  • Buyers from Northern states may spend less than those from Western region on Electric bikes
  • Ola (22%) & Ather (22%) were the top choices for millennials while GenZ may choose Hero (29%) followed Ather (21%)
  • 63% of the rural respondents will spend less than ₹ 1 lakh on the electric bikes

Some of the questions that the reports aim to answer -

  1. Which zones & regions are more open to buying pre-owned or electric bikes?
  2. What are the key barriers for different segments for buying a second hand 2-wheeler?
  3. Which age-groups will prefer buying electric or pre-owned vehicles online?
  4. Which electric 2-wheeler brands are popular among what segments?
  5. How aware are people of the pre-owned bike financing options available?

    Yes! Please email me news and offers for Aroscop products and services.

    You may opt out of these messages at any time by using the unsubscribe link provided in all Aroscop email communications. Aroscop is committed to protecting your privacy.