Bridge the Gap Between Your Consumers and You.

From Screens to Carts

Decoding Indian Gen Z’s Shopping Journey Across Categories

Discover the fascinating world of the Indian Gen Z and gain valuable insights into their shopping behavior across multiple categories. We conducted a nationwide study by deploying ASK1 - Our Consumer Insights Tool specifically designed for Brands and Agencies. The study focused on Gen Z (age group 18-23 years) who are the Digital-Natives.

With over 2500 responses, this comprehensive survey provides an in-depth understanding of what drives Gen Z's purchasing decisions in today's digital landscape.

This report will equip you with the knowledge to tap into the vast potential of the Indian Gen Z market. Gain a competitive edge by understanding their preferences, needs, and aspirations. Leverage these insights to refine your marketing strategies and engage with Gen Z in a meaningful way.

Unveiling the Gen Z Lifestyle Across Categories:

Unlock the Power of Gen Z Insights:

Whether you're in the fashion, personal care, consumer electronics, and food delivery industry, this report is a must-have resource for businesses looking to connect with Gen Z on a deeper level.

Want to make your brand or client’s marketing efforts stand out? Here’s how we can help.

Aroscop’s Targeting Approach helps you reach 18 million+ Gen Z consumers accurately and instantly. Our polygonal targeting is built on quality first-party data curated through Edupull - an in-house education platform, along with advanced targeting capabilities, creative optimization tools, and comprehensive analytics ensuring optimal campaign performance and ROI.

Interested to learn how? Reach out to us at

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