Discover key consumer behavior insights across urban and rural India during the most vibrant shopping season. From smartphones and apparel to electronics, automobiles, and jewelry, Aroscop’s Festive Shopping Study 2024 highlights regional variations, brand preferences, and evolving trends in e-commerce, media consumption, and product categories.

• 3 in 4 Respondents from West & South India tend to favour Android devices
• 64% of the probable smartphone buyers from Rural India may use online channels to make the purchase
• 67% of the Respondents from the West region, who plan to buy apparel online, may choose Myntra as their preferred store
• 2 in 3 respondents who plan to buy a 2-wheeler have already shortlisted their choice of brands
• 81% of the respondents, who plan to buy jewellery this festive season, may spend less than Rs. 25,000
• 3 in 4 Respondents who plan to buy jewellery say they will buy Gold

• Actionable Insights: Leverage detailed data to make informed business decisions for the festive season.
• Regional Breakdowns: Understand consumer preferences across India’s diverse urban and rural landscapes.
• Evolving Media Trends: Learn how traditional and digital media channels are influencing shopping decisions.

By downloading this report, you’ll gain access to invaluable data that will empower your brand to connect more meaningfully with rural audiences. Equip yourself with the knowledge you need to outpace competitors and establish a stronger foothold in this rapidly evolving market.

Download the full report now and start building a more informed, strategic approach to the rural tractor market.

The study was conducted between September 18th and 30th, 2024, utilizing online surveys in eight languages (Hindi, Kannada, Bengali, Gujarati, Marathi, Tamil, Malayalam, and Telugu) across the nation. With over 70,000 responses collected from both urban and rural participants spanning the four regions of India (North, South, East, and West), the study offers comprehensive insights.
Covering the true length, breadth, and depth of the country, the report reveals valuable data on consumer sentiment, purchase intent, key category drivers, preferences, sources of information, and preferred purchase channels.
These insights, segmented by region and urban vs. rural divisions, provide marketers and advertisers with unparalleled visibility into the nuances of consumer behaviour—equipping them with the tools to design impactful, data-driven campaigns.

Fill out the form below to download the full Aroscop Festive Shopping Study 2024 report. Gain access to in-depth analysis and stay ahead of the festive shopping trends shaping India’s retail landscape.