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Mobilizing First-Party Data For Programmatic Advertising In a Cookieless World
We surveyed 300 brand and agency leaders to understand how they are utilizing their (or their clients’) first party data to enrich their online advertising.
The report is packed with the insights, recommendations & solutions that can help you activate your first party data for the future ahead.
Here's the Report, FREE for You!
Key takeaways from the report -
- Over 61% of the advertisers are already using their first party data to boost their online advertising.
- Most brands & agencies that are utilizing their first party data to enrich online advertising are doing so with the help of CDPs.
- Retargeting to the customers and personalization of messages have become very efficient with the help of first party data.
- 58% of the advertisers who are using their first party data for online advertising, are using it for programmatic media buying.
- Only 6% of the respondents say that they are not looking forward to activating & mobilizing their first-party data for online advertising in the next 12 months.
More such insights and recommendations for you to evaluate your stance vis-à-vis leaders in the advertising space and be prepared for the changes to come.