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Market Outlook and Consumer Sentiments for Purchasing Gold & Gold Jewellery – Festive Edition

55%YES 45%NO

Majority of the respondents said that they are looking forward to purchase gold this festive season (Dussehra-Diwali)

We conducted a nationwide study (in 9 different languages) to understand consumer sentiments, market outlook, major barriers, and the purpose of buying gold & gold jewelry this festive season. The study generated responses from over 5,000 individuals from across the nation cutting across demographics, geography, interests, intent, area of residence (rural vs urban).

Rs 15,000

Most respondents say they will spend less than Rs 15k this season on gold.

44-54 Yrs

People in this age-group are least affected by gold prices and unstable financial situation but are highly concerned about the ongoing pandemic

Rural india

Rural India will buy more for Marriage in the family, may spend more per purchase and is more price conscious

Pandemic Fear

The country is largely out of the pandemic fear and will make the most of the upcoming shopping events

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