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- The Scary Truth About Ad Fraud -And What Adtech can do about it
- The dramatic changes in the programmatic advertising world
- 5 Technologies Changing Martech
- How to leverage analytics to deliver more bang for your client's advertising buck
- How publishers and advertisers look differently at programmatic
- 10 metrics you must track in your digital advertising
- 5 smart ways for agencies to drive incredible outcomes for their clients’ campaigns
- 5 Examples of Brands Winning it With Marketing Analytics
- The Top 5 Challenges of Brands Looking to Take Charge of their Digital Media
- Does your Ad-Trade platform have these 5 features? - [Agency Edition]
- How data science can help you rule the ad-tech world
- Why tracking the buyer journey is hard but necessary
- Ad analytics in the age of rising video streaming services
- The accuracy challenge in marketing analytics
- The Role of AI in Ad-analytics
- How to explain the discrepancies in analytics data between and across platforms
- Managing the channel and language complexity in Indian digital media
- 7 Examples of Retail Brands That Embraced A Winning Digital Strategy
- The top 3 issues occupying the minds of digital advertisers in India
- What 2020 will bring for the world of digital ads and media
- Amping up the power of programmatic with retargeting
- COVID-19 Has Driven A Resurgence Of Traditional Social Media - What's The Impact On Brand Strategies
- How AI Is Driving Personalization In Marketing Communication
- Are Adtech and Martech the same?
- Click-bait Digital Fraud - What Consumers Must Know
- Is The Stay-At-Home Era Good Or Bad For Digital Advertisers?
- Has Online Consumer Behavior Changed - What Marketers Must Know
- 5 Brands That Managed To Shine In The Lockdown With Smart Marketing And Advertising Strategies
- Three technologies that will have a massive influence on online marketing & advertising
- Does Adtech cost money or make money?
- A Glimpse Into the Debate on Waste in the Adtech Ecosystem
- What can we expect from brands post COVID - 19
- Digital Ad Rate Trends and What Marketers Can Make Of Them
- The Opportunities for Digital in Post-lockdown India
- How Digital Is Building Synergies With Traditional Media?
- 5 Biggest Challenges Of Managing Omnichannel Campaigns
- What Does It Take to Achieve Smart Control Over Your Campaigns
- What Brands Taking Programmatic Inhouse Must Factor into Their Strategy
- How Indian Brands Can Make Their Communications Stand Out in a Flood of Brand Content
- Why First-party Data Suddenly Became Super Important for Brands
- How Indian Brands Are Likely To Look At The Upcoming Festive Season
- What Does the Online Sports Explosion Mean for Indian Brands?
- Why This Buzz Around Demand Supply Platform?
- What Advertisers Must Know About The Technology That Makes RTB Work
- The Top 3 Sectors In India Embracing Digital Advertising
- What Will 2021 Bring for AdTech?
- The Privacy Debate And How It Impacts Digital Ad Strategies
- All That Advertisers Must Know About Using Data Analytics
- Why Marketers Can’t Track 85% of Their Ad Spend?
- What Consumers Hate About The Digital Strategies Of Brands
- AI And Beyond - 5 Technologies For India's Brands To Factor Into Their Digital Strategies
- How AdTech Helped A New Generation of Indian Start-Ups Overcome the COVID challenges
- The Essential Features Ad Trade Platforms Must Have Today!
- What Brands Can Do To Get Contextual Targeting Right
- 7 (Digital) Customer Touch Points and the Invaluable Data They Generate for Brands
- Google’s Vision of the Privacy-First Web and What It Means to Marketers
- How Purpose-Led Brands Can Connect with their Audience
- How Can An Integrated Platform For Programmatic Advertising Generate More ROI For Advertisers?
- What Brands Must Know About The Privacy Debate - Apple Edition!
- The E-Commerce Site as An Advertising Channel Is Here
- What’s New in Digital Advertising? Plenty, It Seems!
- Reporting - The Often Ignored But Super-Important Facet In Adtech
- What Marketers Can (And Can’t) Do With First-Party Data
- Focusing On the ‘Where’ – Why Brands Are Starting to Love Location Analytics
- The Ad Fraud Challenge For Publishers And How To Overcome It
- Know Your Customer - The Persona Factor
- How To Make Your Ad Stand Out From $35 Billion Worth Of Other Ads
- Winning Over Digital Consumers in India’s Towns and Villages
- What Brand Owners Need to Know About Customer Data Platforms
- 4 Ways In Which Digital Strategies For India's Rural Market Must Be Different
- Why “What You Don't Know” About Your Audience Needn't Hurt You
- Best Practices In Using First-Party Data
- Are Traditional Surveys and Panels Falling Short in The Age of The Digital Consumer?
- The 4 Factors Driving The Transformation Of The Programmatic Landscape
- Gathering Digital Insights for a New Paradigm in Customer Analytics
- The Trends Brands and Marketers Should Be Aware of for 2022
- How brands can scale their First-Party Data strategies
- Here's How to Pick a Customer Data Platform
- The D2C Opportunity in Rural and Small Town India
- How India's Budding D2C Winners Can Get to Know Their Target Customers Better
- Is There More to First-Party Data Than What We Know?
- What Brands And Agencies Need To Know About Omnichannel Retargeting
- What You Can Get From The Insight 100 Campaign
- How Brands Can Activate and Mobilise Their First-Party Data
- The Comprehensive Guide To Existing, New, And Upcoming Ad Formats
- The Secret To Getting More ROI From Your Digital Spends
- 5 Top Benefits To Brands From A Powerful Digital Insights Tool!
- Why Digital Agencies Struggle to Understand Technology and How it Hurts Their Clients
- How To Put The 'Digital' in Digital Agency
- The Must-Haves of the New-Gen Programmatic Media Platform
- Why the Modern Agency Must Enable 360-Degree Consumer Engagement
- What Publishers Must Know About Modern Consumers (And Why They Don't Know It)
- Is Your Agency Exploiting the Synergy Between Technology and Creativity?
- Has It Become Inherently Harder to Know the Omnichannel Customer?
- Data Enrichment for Small and Medium Industries
- The Growing Role of First-Party Data in US Brand Strategies
- How a Brand Can Stand Apart from the Crowd and Tap into the Festive Spirit of Consumers
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- Reasons Why Agencies Should Explore Programmatic Advertising
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- Key Stats on Digital Advertising - US Holidays Edition
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- What Does 2023 Hold for the AdTech World?
- 3 Inspiring Examples of Brands Delivering Success with Consumer Data
- Programmatic Advertising 2022 - 5 Factors that Hit the Bullseye
- The Digital Campaigns That Won the 2022 Holiday Season
- The Easy Guide to Programmatic Advertising and What Makes It Work
- Will Data and Design Create a New Advertising Paradigm in 2023?
- How the Power of Artificial Intelligence and Machine Learning Drive Programmatic Advertising
- 4 Ways for Maximizing ROI Through Data-Driven Marketing
- The Ethics of Data-Driven Marketing: Balancing Personalization and Privacy
- How to Scale Your Business with a Marketing Automation Strategy?
- 5 Reasons Why Consumer Research is Important for Marketing Decision Making
- The Future of Contextual Advertising: Predictions and Trends
- Why Contextual Advertising is a Game-Changer
- How Geo-Targeting Can Add Muscle To Your Digital Advertising
- 5 Ways to Leverage Digital Channels and Connect with Your Local Customers
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- Navigating the Digital Landscape for Vernacular Advertising
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- The Power of the Collective - Cohort-Based Advertising Decoded
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- Battling Tech in the Digital Ad Fraud World: Scary Numbers and Hopeful Trends
- Digital Ad Fraud - The What, Where, and How Much
