The fashion world is transforming, and Gen Z is leading the way with fresh preferences and bold behaviors. Through Aroscop’s hyperlocal targeting technology, we gathered insights from a wide range of regions to capture the evolving fashion habits of this generation, spanning urban and rural areas alike. This report dives into Gen Z’s style influences, shopping patterns, and key priorities, such as the growing popularity of streetwear and thrifting, the emphasis on comfort and affordability, and a mixed attitude towards sustainable fashion. Brands can gain invaluable insights, while consumers can understand their peers’ choices like never before.

• Practical Shopping Habits
  55% of respondents purchase clothing only when needed
• Comfort Over Price
  With 37.9% prioritizing comfort above all, brands have a clear opportunity to focus on fit and feel in their offerings.
• Sustainability Stance
  While 47.5% of male respondents would pay more for sustainable clothing, 40.6% overall prefer affordable options, showing a divide in attitudes toward eco-conscious fashion.
• Physical Stores Lead, But Online Grows
  23.6% of females show a preference for online shopping.

• For Brands
  Gain data-driven insights on Gen Z’s shopping preferences, enabling you to develop tailored marketing strategies and create products that resonate with their unique needs for comfort, style, and price.
• For Consumers
  Better understand popular fashion choices among peers, including insights on comfort, sustainability, and shopping experiences, to make more informed and satisfying fashion decisions.

Don’t miss the chance to dive deeper into the world of Gen Z fashion! Whether you’re a brand looking to connect with this influential generation or a consumer wanting to see where your style aligns, this report has something for everyone. Discover trends, unlock insights, and be part of the movement shaping the future of fashion. Ready to take the next step? Download the full report now and stay ahead in the fashion game!