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Shaping Style
Insights into Men’s Jewellery Trends and Perceptions
The jewellery market is witnessing a transformation, with men embracing accessories like never before. From rings and bracelets to chains and earrings, personal style is redefining tradition. But what drives these choices? And how can brands tap into this growing segment?
Through Aroscop’s hyperlocal targeting solution, we surveyed over 1,530 respondents to understand men’s jewellery preferences, shopping behaviour, and the factors influencing their buying decisions. This report uncovers key insights into how comfort, affordability, and social acceptance shape men’s jewellery trends, offering a roadmap for brands to align their strategies with evolving consumer preferences.
Survey Geographies
- Tier-1 Cities: Bangalore, Chennai, Kolkata, Delhi, Mumbai, Pune, Ahmedabad, Hyderabad.
- Tier-2 Cities: Patna, Bhubaneswar, Chandigarh, Kochi, Mysuru, Bhopal, Jamshedpur, Jaipur, Srinagar, Faridabad, Nagpur, Agra, Ghaziabad, Kanpur, Lucknow, Raipur, Surat, Amritsar, Vishakhapatnam.
Key Highlights
- Growing Interest
With 23% of men embracing jewellery, the market is evolving, presenting a strong opportunity for brands to further drive adoption. - Shifting Perception
39% believe the perception of men’s jewellery has become more positive and accepting in recent years. - Limited Celebrity Influence
56% of respondents are not influenced by jewellery worn by Indian celebrities or influencers, highlighting the need for alternative marketing approaches. - Preference for Brand Stores
40% of respondents prefer shopping for jewellery at brand stores, emphasizing trust and quality as key factors in their purchasing decisions.
How This Report Can Help
- For Brands: Leverage data-driven insights to refine marketing strategies, tap into emerging markets (especially Tier-2 cities), and design jewellery that aligns with consumer preferences in style, comfort, and affordability.
- For Consumers: Explore evolving men’s jewellery trends, from minimal to statement pieces, and understand how factors like comfort, affordability, and social acceptance influence buying decisions.
Men’s jewellery is no longer a niche category—it’s a growing expression of personal style and evolving fashion trends. With increasing acceptance, shifting perceptions, and a preference for quality over celebrity influence, brands have a unique opportunity to tap into this expanding market. By understanding consumer motivations, preferences, and shopping behaviors, businesses can craft strategies that resonate with modern men
Download the full report now to uncover deeper insights and stay ahead in the evolving men’s jewellery landscape!
