Aroscop’s ASK1 Consumer Insights Tool brings you an exclusive look into the adhesive preferences and purchasing behaviors of rural communities. With 848 detailed responses, this survey provides an in-depth understanding of what drives adhesive brand choices, how often these products are purchased, and the specific purposes for which they are used. For adhesive manufacturers and marketers, these insights offer a valuable opportunity to better serve this diverse market.
Key Highlights
- 29% of the respondents use adhesives for household repairs
- 37% of the respondents buy adhesives once a month
- 72% of the respondents are satisfied with the adhesives they currently use
- 38% of the respondents buy adhesives from local hardware stores
How this report can shape your brand’s strategy
- Sharpened Marketing Tactics
By understanding the unique purchasing behaviors and brand perceptions of rural consumers, you can fine-tune your marketing strategies to better engage with them. This data will help you position your brand more effectively and communicate value in ways that resonate deeply with rural audiences. - Tailored Product Offerings
This survey uncovers critical insights into unmet demands and product applications in rural areas. Whether it’s enhancing product formulations or developing new adhesive solutions, this data will help you align your offerings with what rural consumers truly need.
Elevate Your Brand’s Rural Appeal
Download the report now to uncover actionable insights that will drive innovation and boost your brand’s relevance in rural markets. Equip your team with the data necessary to create stronger connections and secure a competitive edge.
Get your copy today and start transforming your approach to rural adhesive markets!