Bridge the Gap Between Your Consumers and You.

Holding it Together

Insight into Adhesive Consumption in Rural India

Aroscop’s ASK1 Consumer Insights Tool brings you an exclusive look into the adhesive preferences and purchasing behaviors of rural communities. With 848 detailed responses, this survey provides an in-depth understanding of what drives adhesive brand choices, how often these products are purchased, and the specific purposes for which they are used. For adhesive manufacturers and marketers, these insights offer a valuable opportunity to better serve this diverse market.

Key Highlights
  • 29% of the respondents use adhesives for household repairs 
  • 37% of the respondents buy adhesives once a month 
  • 72% of the respondents are satisfied with the adhesives they currently use
  • 38% of the respondents buy adhesives from local hardware stores
How this report can shape your brand’s strategy
  1. Sharpened Marketing Tactics
    By understanding the unique purchasing behaviors and brand perceptions of rural consumers, you can fine-tune your marketing strategies to better engage with them. This data will help you position your brand more effectively and communicate value in ways that resonate deeply with rural audiences.
  2. Tailored Product Offerings
    This survey uncovers critical insights into unmet demands and product applications in rural areas. Whether it’s enhancing product formulations or developing new adhesive solutions, this data will help you align your offerings with what rural consumers truly need.
Elevate Your Brand’s Rural Appeal

Download the report now to uncover actionable insights that will drive innovation and boost your brand’s relevance in rural markets. Equip your team with the data necessary to create stronger connections and secure a competitive edge.

Get your copy today and start transforming your approach to rural adhesive markets!

    Yes! Please email me news and offers for Aroscop products and services.

    You may opt out of these messages at any time by using the unsubscribe link provided in all Aroscop email communications. Aroscop is committed to protecting your privacy.