Fast Moving Consumer Goods

Rural markets are diverse – go beyond a one-size-fits-all approach with precise segmentation based on demographics, affluence, digital adoption, and buying behavior. Identify high-consumption cohorts and tailor product assortments, pricing strategies, and promotions to match localized demand. Use hyperlocal intelligence to refine distribution routes, reduce stockouts, and ensure your products reach the right retailers and consumers efficiently, maximizing brand presence and sales.

Construction & Infrastructure

Pinpoint high-growth zones with active construction, industrial expansion, and commercial development using Aroscop’s hyperlocal polygon targeting. Identify rural cohorts with increasing infrastructure investments and engage key decision-makers like contractors, builders, and suppliers with precise messaging. Align product promotions with project timelines, ensuring materials, tools, and machinery reach the right buyers exactly when they need them.

Consumer Durables

Leverage hyperlocal insights to test new product launches in rural and semi-urban markets before scaling nationwide. Identify emerging demand cohorts, assess regional preferences, and fine-tune marketing strategies based on real-time engagement data. Detect distribution gaps and optimize retail presence by targeting areas where consumer demand surpasses supply, ensuring your brand gains early adoption and preference.

ECommerce

Rural India is set to drive the future of eCommerce. But how can you pinpoint where demand is emerging or where your ideal customers reside?
Our Rural Intelligence & Targeting solutions give you the competitive edge to identify and reach the most profitable rural segments. Gain deep insights into demand patterns and optimize your supply chain, logistics, and marketing strategies for maximum returns.

Electrical & Plumbing

Stay ahead of competitors by identifying rising demand for electrical and plumbing solutions in rural expansion zones. Use hyperlocal intelligence to locate residential, agricultural, and commercial cohorts actively investing in new constructions and renovations. Engage first-time home builders, contractors, and retailers with targeted promotions, ensuring your products become their preferred choice before competitors enter the space.

Automotive

Gain unprecedented insights into vehicle demand variations across rural catchments. Launch hyperlocal campaigns tailored to different automotive needs: two-wheelers for daily commutes, tractors for agricultural productivity, and commercial vehicles for expanding businesses. Identify high-intent buyer cohorts and optimize dealership outreach, financing offers, and service promotions to match localized preferences, ensuring maximum engagement and conversions.