Building Foundations

In this in-depth report, Aroscop reveals the findings from the survey conducted in rural India, focusing on Cement Purchasing Behaviour and Home Builder Persona. With the help of ASK1, our advanced Consumer Insights Tool, we gathered hyper-local data from over 3,000 consumers aged 25-64. This report offers an unparalleled look into the preferences, challenges, and emerging trends within India's rural construction markets.

How This Report Can Help You:

• Strategic Market Insights: Gain a deep understanding of the rural Indian market, including detailed demographic and behavioural data that will help you tailor your strategies. Whether you are a cement manufacturer, building material supplier, or policy maker, these insights are invaluable for effective market segmentation, targeted marketing, and product development.
• Actionable Business Strategies: Leverage the findings to optimize your distribution networks, develop innovative products, and create more effective pricing strategies. The report also highlights key partnership opportunities and marketing channels that can be crucial for your success in rural India.

Here Are A Few Highlights From The Report:

• 76% of the consumers prefer sticking to the same brand of cement showcasing loyalty
• 64% of the rural consumers buy cement at least once a year
• 51% of the respondents shop cement from the local stores

Don’t miss out on this opportunity to access critical insights that can transform your business approach. Equip yourself with the knowledge to navigate the dynamic and growing rural construction sector in India.

Download the report now and take the first step towards a successful strategy in one of India's most promising markets.