Bridge the Gap Between Your Consumers and You.
Strokes of Insight
Understanding the Rural Paint Market Landscape in India
Discover how rural India is embracing eco-friendly paint options and what influences their buying decisions. Aroscop’s latest survey, powered by our ASK1 Consumer Insights Tool, delves into the preferences, perceptions, and usage patterns of over 1,400 rural consumers. This report is essential for paint manufacturers and marketers looking to refine their strategies and connect deeply with this lucrative yet challenging market.
What You’ll Learn:
- Eco-friendly Shift: 43.8% of rural consumers now prefer water-based paints.
- Key Purchase Drivers: Price influences 31.8%, and quality drives 25% of decisions.
- Shopping Behaviors: Local hardware stores remain the go-to for 34.5% of buyers, but there’s growing interest in digital channels.
- Brand Loyalty & Satisfaction: 46.9% prefer Asian Paints, with 67% satisfied with their current choice.
Why Download This Report?
- Actionable Insights: Tailor your products and marketing strategies to meet the unique needs of rural consumers.
- Market Opportunities: Identify and leverage the growing demand for eco-friendly and high-quality paints.
- Strategic Recommendations: Learn how to enhance your brand visibility and distribution in rural markets.
- Advanced Tools: Explore how Aroscop’s ASK1 platform can help you capture and analyze hyper-local consumer insights across rural India.
Ready to Dive Deeper?
Download the full report to uncover the trends that are shaping the future of the rural paint market. See how Aroscop’s cutting-edge data-gathering and polygon targeting capabilities can drive your brand’s growth in rural India.
About Aroscop:
Aroscop is a leader in advanced programmatic advertising solutions, hyper-personalization, real-time bidding, and actionable consumer insights. Our ASK1 platform, supporting over 10 local languages, enables precise targeting and a deep understanding of rural markets.
