Aroscop has conducted an in-depth, hyper-local survey using our ASK1 Consumer Insights Tool to better understand the key factors influencing tractor purchases in rural Uttar Pradesh. With insights from over 1,000 respondents, this study uncovers the preferences, challenges, and perceptions that drive tractor choices in these communities. Whether you’re a marketer, manufacturer, or stakeholder in the agricultural sector, these findings provide a clear window into the needs of a critical and underserved demographic.

• 71% of the respondents primarily use their tractors for agriculture tasks such as sowing and harvesting
• 27% of the respondents consider price as the primary factor affecting their purchase decisions
• 50% of the tractor owners used personal savings to finance their purchase
• 64% of the respondents prioritise engine power over other features

1. Precision Targeting for Rural Markets
   Understanding rural consumers’ preferences and purchasing habits will help you craft highly targeted and relevant marketing campaigns. This report offers actionable insights that enable you to create messages that resonate with the audience, addressing their unique concerns and aspirations.
2. Informed Product Development
   The data gathered highlights the key unmet needs and product gaps in the rural tractor market. Brands can use this information to innovate their offerings, ensuring that they meet the specific requirements of rural consumers, thereby increasing brand loyalty and trust.

By downloading this report, you’ll gain access to invaluable data that will empower your brand to connect more meaningfully with rural audiences. Equip yourself with the knowledge you need to outpace competitors and establish a stronger foothold in this rapidly evolving market.

Download the full report now and start building a more informed, strategic approach to the rural tractor market.