Our latest survey explores the rural Indian two-wheeler market, offering a window into the purchasing priorities and brand preferences of consumers. Conducted in Hindi, this survey uncovers essential insights on commuting habits, vehicle affordability, brand loyalty, and evolving interest in electric vehicles. With these findings, brands can better understand rural consumer expectations, while buyers gain guidance on navigating the market.

• Commuting Essentials: Over half of rural respondents rely on two-wheelers for daily commuting, with 69% primarily using them to reach work or school.
• Budget-Conscious Choices: Price remains a deciding factor, with 50% of consumers prioritizing affordability in their two-wheeler purchases.
• Second-Hand Market Popularity: More than half of respondents prefer buying second-hand two-wheelers, with 72% opting to purchase from trusted local dealers.
•  Growing EV Curiosity: Interest in electric vehicles is tempered by concerns about battery life, with 60% expressing reservations about EV longevity in rural conditions.

• For Brands: By recognizing rural consumers’ priorities and concerns, brands can craft offerings that align with their values, from durable, low-maintenance designs to flexible financing options.
•  For Consumers: This report serves as a guide, helping rural buyers evaluate choices based on budget, brand reputation, and specific needs like suspension quality for rougher roads.

Gain an in-depth perspective on the rural two-wheeler market with our comprehensive report. Whether you’re a brand aiming to meet consumer needs or a buyer looking for the best fit, this report provides valuable insights tailored to the rural landscape. Download the full report now!