Download our latest research studies on rural consumer behaviour
Aroscop’s Pioneering Rural Intelligence and
Polygon Targeting Solution
To reach the rural audience exclusively, we deployed our pioneering rural intelligence & targeting solution. Aroscop’s Rural Intelligence comprises a labelled dataset on over 650k+ villages in India segmented by parameters including demographics, affluence, technographic, presence of amenities, presence of government bodies/offices, population, and more.
To reduce wastage and to ensure only the rural population is eligible for the study, Aroscop used its cutting-edge polygon targeting. This entails creating shapes specific to each village, covering their most densely populated areas to create precise geo fences for the survey questionnaire to deploy.
Empowering Responses with Targeted Intelligence
Aroscop leveraged the powers of precise targeting, rural intelligence & our consumer insights tool to generate credible responses at scale.
Polygon Targeting
Village Scoring & Classification
Vernacular Questionnaire Delivery
Building Foundations Understanding Rural India’s Cement Market
- 76% of the consumers prefer sticking to the same brand of cement showcasing loyalty
- 64% of the rural consumers buy cement at least once a year
- 51% of the respondents shop cement from the local stores
- 91% of rural home builders say that getting government approvals for construction is easy or very easy
- 56% of the respondents say they live in a ‘katcha’ or ‘semi-pakka’ house highlighting an opportunity for more construction in rural India
Strokes of Insight Decoding the Rural Paint Market Landscape in India
- 67% respondents express satisfaction with the paint they currently use
- 1 in 4 respondents say that they buy more than 10 liters of paint at a time
- 56% of respondents use paint for their home interior & exterior walls.
- 20% of the respondents rate the availability of desired paint brands as Very Poor
- 1 in 4 respondents cited Eco-Friendly options as the top improvement they need from the paint brands
Holding it Together Insight into Adhesive Consumption in Rural India
- 3 in 4 Respondents buy adhesives more than once in 6 months.
- 1 in 5 say that they buy more than 5 Kg at once.
- Respondents (31% each) balance between price & quality when buying
- Majority (72%) of the Respondents say they are satisfied with their last purchase
- TV, digital ads, & Billboards work best in educating rural audience regarding adhesives
Cultivating Success Market Dynamics of Tractors in Rural India
- 73% of the respondents are satisfied with their tractor’s performance
- Over 37% of the respondents say that they will prefer renting a tractor
- Price, Power, Performance – Influence the buying decision
- 50% of the tractor owners finance their purchase using personal savings
- 22.2% of the respondents cited “Finding the right tractor” as the biggest challenge.
Don’t miss out on this opportunity to access critical insights that can transform your business approach. Equip yourself with the knowledge to navigate the dynamic and growing rural construction sector in India.
Download the reports now and take the first step towards a successful strategy in one of India’s most promising markets.
