Remember the last time you scrolled through your social media feed and actually stopped to look at an ad? Chances […]
Tag: Targeting
9 Best Practices for Dynamic Ad Optimization
Gone are the days of one-size-fits-all advertising. The average person sees thousands of ads each day across various platforms and […]
How Data Science is Transforming Digital Advertising
As technology continues to evolve, digital advertising is being revolutionized by breakthroughs in data science, machine learning, and artificial intelligence […]
Navigating Privacy Concerns in Content Marketing
Content marketing is a cornerstone for businesses aiming to connect with their audiences. However, the increasing emphasis on data privacy […]
The Revolutionization of Business Engagement: The Rise of AI in Content Creation and Personalization
Whether through social media, blogs, or email campaigns, businesses rely on compelling content to connect with their audience. However, the […]
Here’s How EV Brands Can Target India’s Rural Consumers Effectively
Rural markets in India, especially for brands related to the 2-wheeler and electric vehicle (EV) industry, have always been seen […]
Ways for Delivery Apps to Hyper-Target Working Professionals
The market for online food delivery is booming. Although the food delivery ecosystem started in 2014, the surge came about […]
How Can Luxury Brands Target HNIs through Polygon Targeting
In India’s luxury market, discerning tastes abound. Polygon targeting could signal a new era of precision in luxury brand marketing, […]
Unlocking Targeted Customer Acquisition in Fintech with Polygon Targeting
The finance industry has used a wide range of technologies for a long time. However, these solutions or fintech as […]
What CMOs and Agencies need to know about polygon targeting
Polygon targeting is an innovative strategy that is becoming popular. Extending the base concepts of geofencing technology, this creative tactic […]