Bridge the Gap Between Your Consumers and You.
The Human Touch in a Digital World
Insights from India’s Customer Service Landscape
Discover key insights into customer experiences with digital and non-human touchpoints across India. This comprehensive report analyzes data from 2,513 respondents, revealing crucial trends in customer preferences before and after purchase.
key Highlights:
- 49% of Respondents were Very dissatisfied with interacting with non-human touch points after purchase
- 18% of Hindi-speaking respondents interact more with the Durables industry using digital or non-human touchpoints
- 46% of English-speaking respondents use websites as a digital touch point before a purchase
- 18% of English-speaking respondents prefer to interact more with customer care on call
How This Report Can Help Brands
- Enhance Customer Experience: By identifying the most commonly used digital touch points and understanding customer preferences, brands can optimize their digital platforms to meet customer needs better, ensuring a seamless and satisfying user experience.
- Tailor Engagement Strategies: The report highlights significant differences in preferences between English and Hindi-speaking customers. Brands can use these insights to create targeted engagement strategies that resonate with specific linguistic and demographic segments, leading to more effective communication and higher customer satisfaction.
Gain valuable insights to refine your digital customer experience strategy. From industry-specific preferences to language-based differences, this report provides the data you need to stay ahead in the evolving digital landscape.
Ready to transform your customer interactions? Download our exclusive insights now and start enhancing your service excellence.
