Digital Marketing Strategy Framework
Real Time Bidding Platform
Aroscop planning framework will help you create the perfect digital marketing strategy that will take your business to the next level. It also provides Real time bidding platform in India, which is an automated advertising bidding process that enables buying and selling digital advertising inventory in real time.
Features of our Real-Time Bidding Tools
You have unique audiences, paths to purchase, and business goals, so why would you use the same generic bidding strategies that your competitors and many others are using? Write your own algorithms & implement custom decisions . Get complete control, flexibility and transparency with your own bidder. With the customized bidding algorithms, you can align your bidding strategies to your own KPIs and goals in a highly cost-effective way.
access to win logs
In order to acquire the most relevant audience impression at the lowest cost, you need to accurately estimate the win rate and winning price in the auction, and incorporate that knowledge in the bid. With access to win logs, you can predict win price and optimize your bidding strategies.
Our granular reports gives you unparalleled flexibility to get grater insights on audience, campaign management and outcomes. Optimize your campaigns when you campaign data on a granular level, by comparing the performance across a variety of parameters. Get the best possible bang for the buck and a clear idea of what works for you and what doesn’t. All this in real time and visualized to your own custom preferences.
data science models
Our legacy is based on data science. We apply statistical, mathematical and machine learning with the aim of building models that help you win audiences better, smarter and more cost-effectively. Our predefined models creates recommendation engines to set campaign goals better and build quality audience.
automatic access to supply
Our network of partners gives us quality and scale of supply across platforms, formats and devices. Qualified and verified inventory from publishers and exchanges across channels where your consumers engage helps you manage omnichannel buys in a highly efficient manner. We continue to build more relationships to continuously improve your inventory supply and be future ready.
integration of 1st & 3rd party data
Create an audience that is uniquely yours, gain deeper understanding and connect with them better. Connect to external data providers and platforms to leverage their data and insights. Expose segments created in third-party data platforms for more streamlined targeting.
inbuilt spatial analytics
The technology is powered by Sciera, who are leaders in spatial analytics with over a decade of experience. As specialists in spatial analytics we have geo-coded over a million points in the U.S. market, precise location for millions of homes, businesses, retail stores, banks, restaurants, street corners, parks and more. Our advertising bidding process helps us to create custom geo-fences and create strategic programs when someone enters a geo-fence.
access to proprietary data
Powered by Sciera, leverage demographic, behavioral, location and Trigger data for better segmentation and targeting. As data aggregators, we have accurate, clean and up-to-date customer information which enables decision makers to focus on planning and executing targeted multichannel campaigns driven by deep customer insight. Gain a single view of your best customer and ensure a compelling experience with every encounter.
heuristics & modelling
Take total control and predictive potential of our in-built models & heuristics to optimize investments and increase conversions. Understand your customers’ behaviors better and predict what offers they may respond to best in the future. Get deep insights into your consumer’s decision making across the path to purchase to optimize conversions.
predictive planning tools
Build, deliver and analyze your media plans to reach your campaign goals faster, smarter and more effectively. Use the power of predictive analytics to determine the factors, parameters and channels that need to optimized to meet the KPI outcomes.
ad formats support
Win audiences across real time bidding platforms & formats – mobile, display, social, audio, native, and connected TV. Choose the best performing creative ad formats to deliver truly unforgettable ad experience. Capture the entire customer experience across all touchpoints along the journey. We are future proofed to support emerging and new ad formats so you have complete control over your omnichannel campaigns.
Your audiences, objectives, channels and KPIs are unique to your campaigns and so should the metrics you want to view. We give a high level of customization of reports which are unique to your needs. Get more control and flexibility with bespoke reports tailored to your needs to manage your campaigns.
We manage your infrastructure so that you can focus on the trade and efficiency. Our technical team and our extensive relationship with our technology partners ensure that your digital marketing operations run as smoothly as possible in the most efficient manner.
We understand that your brands and campaigns are unique. If you are looking for a platform that you can call your own, we are your partners. Get flexibility of customization of platform to suit your brand, industry, competition and campaign goals.
Make the most of first and third party data. Our bidding stratergy for audience solutions helps you target users who have previously exhibited certain behaviors (product purchases, page views, internal site search or even previous ad impressions viewed) with an ad served on another publisher’s site. You can build reach and scale for your campaigns by extending your audience into third party sites.
Find more consumers at scale who look and act like your most valuable customers. By looking at your own customer data, you can prospect similar audiences using lookalike modeling. Lookalike Audiences are custom-built for individual campaigns and harness analytics to find customers exhibiting similar behavior as your own customers who can then be targeted to improve conversions.
smart tag services
Get full customer portrait combining basic consumer data plus information about transactions, browsing history, and customer-service interactions. Smart tags can help marketers gather these data and begin to pinpoint opportunities to engage more effectively with consumers across the decision journey. Get faster and real time insights on audience behaviour, build retargeting and track conversions. coming soon
dynamic creative optimization
This will be a soon to be available feature. Be relevant to the consumer by being customized to his or her need at the moment. Dynamic Creative optimization is a powerful way to improve the performance by ensure that your ads continuously change according to each shopper’s preferences and browsing history. With a more granular understanding of the audience and purchase path, you can deliver hyper-personalized ads improving conversion rates. coming soon
Convert window-shoppers into buyers. Digital marketing strategy framework allows retargeting to works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online. Bring them back into the purchase journey and increase conversions by creating more personalized messaging and experiences.