Introduction
The holiday season is here, and with it comes one of the busiest and most crucial times for shoppers and brands alike. But what drives consumer decisions during this festive period? Our exclusive report on Christmas and New Year shopping behavior in the USA uncovers the latest trends, challenges, and opportunities to help brands craft winning holiday strategies. Whether you’re a marketer aiming to engage your audience or a business looking to boost sales, these insights will give you the edge you need this season.
Key Highlights
- 37% of the respondents plan to complete most of their Christmas/New Year shopping by early December
- 31% of the respondents have a budget of over $1000 for holiday shopping.
- 45% of the respondents consider finding the right gift the biggest challenge
- 51% of the respondents prefer to stay home with their families during the holidays
How This Report Will Help Brands
- Unlock Actionable Insights: Learn how to align your marketing campaigns with evolving consumer preferences, from sustainability to omnichannel shopping trends.
- Optimize Holiday Strategies: Use the data to fine-tune your pricing, promotions, and inventory to meet consumer expectations and maximize holiday sales.
This report isn’t just about data; it’s about turning insights into action. Equip your team with the tools to make smarter, data-driven decisions that resonate with holiday shoppers. Don’t miss the chance to understand what makes your audience tick during the busiest shopping season of the year.
Download the full report now to unwrap the secrets of holiday shopping success!