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Beyond Dates and Decorations: The Impact of Ramadan Marketing on UAE Consumers

Key trends in consumer behavior and shopping preferences during Ramadan in the UAE from our market study

Aroscop’s study unveils key insights into consumer behavior and shopping preferences during the Ramadan season in the UAE. The study, conducted in March 2024, provides valuable data on gifting & shopping habits, payment methods, and the media habits.

Aroscop's market survey studied the shopping habits, consumer behavior and the trends, targeting individuals above the age of 25. It collected responses from over 1000 participants across the UAE region.

Key Highlights

Ramadan Shopping Habits:
  • About 40% intend to spend above AED 2500 on gifts.
  • Fashion and cars lead the Ramadan shopping list.
  • Quality tops price, promos, brand, variety and reviews among factors in buying choices.
Payment Preferences:
  • Mobile wallets and apps top the list.
Discount Influence:
  • Supermarkets and hypermarkets major shopping destinations.
  • Major shopping influencer- Discounts and promotions.
Digital Trends:
  • TV viewing is popular during Ramadan, reflecting infotainment and leisure choices.
Automobile Purchase:
  • SUVs lead car purchases.
  • Over 40% considering AED 100,000 to AED 150,000 options.

The Survey and its Implications:

Businesses across various sectors can use these insights to strategize and optimize their operations, product offerings, and marketing campaigns to maximize sales and revenue during Ramadan.

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